Social Media 101: Tactics and Tips to Develop Your Business Online

Overview

100 ways to tap into social media for a more profitable business


In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social ...

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Overview

100 ways to tap into social media for a more profitable business


In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.


You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.

  • Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing
  • Looks at social media and the wider online universe from a strictly business perspective


If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

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Product Details

  • ISBN-13: 9780470563410
  • Publisher: Wiley
  • Publication date: 2/22/2010
  • Edition number: 1
  • Pages: 337
  • Sales rank: 784,811
  • Product dimensions: 5.10 (w) x 7.10 (h) x 1.20 (d)

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Sort by: Showing all of 5 Customer Reviews
  • Posted May 5, 2010

    I Also Recommend:

    Not as cool as the cover art.

    I am one of those poor older readers who is now pursuing a new career. One of my job hunt goals is to learn about social media and the role it will play as I navigate the job market again. Unfortunately this book did not help at all.

    The text is dry and difficult to comprehend and I often felt like the author was talking down to me instead of reaching out to help.

    I say skip it.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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    Posted May 8, 2011

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    Posted September 26, 2010

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