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Social Media and Personal Branding: Adapted from Me 2.0 [NOOK Book]

Overview

With record unemployment and a volatile economy, Dan Schawbel’s powerful message about personal branding is essential for anyone seeking to achieve or maintain success in today’s difficult job market. Social Media and Personal Branding, adapted from Me 2.0, offers readers tips on how to uphold their own brand in a crowded marketplace.  From reputation management, to privacy and "the Google effect", author and personal branding expert Dan Schawbel shows readers how to ...

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Social Media and Personal Branding: Adapted from Me 2.0

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Overview

With record unemployment and a volatile economy, Dan Schawbel’s powerful message about personal branding is essential for anyone seeking to achieve or maintain success in today’s difficult job market. Social Media and Personal Branding, adapted from Me 2.0, offers readers tips on how to uphold their own brand in a crowded marketplace.  From reputation management, to privacy and "the Google effect", author and personal branding expert Dan Schawbel shows readers how to maintain an online presence and keep one’s reputation sterling. 


Social Media and Personal Branding will help readers build their brand with the following features: how to supervise a their personal brand and track how the brand is perceived online; tips for keeping in touch with people key to advancing their brand; strategies to implement damage control for negative online feedback; and how to use Search Engine Optimization (SEO). 
 

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Product Details

  • ISBN-13: 9781607149552
  • Publisher: Kaplan Publishing
  • Publication date: 11/5/2010
  • Sold by: Kaplan, Inc.
  • Format: eBook
  • Pages: 15
  • Sales rank: 995,130
  • File size: 2 MB

Meet the Author

Dan Schawbel is the leading personal branding expert for Gen-Y.  Fast Company calls Dan a "personal branding force of nature."  Dan has introduced a whole new generation to personal branding, as he opens up new opportunities and strives to elevate the practice. His Personal Branding Blog is consistently ranked in the top 100 marketing blogs in the world by AdAge, and has achieved syndication from Forbes, Reuters and Hoovers.  Dan publishes Personal Branding Magazine, is the head judge for the Personal Brand Awards and directs Personal Branding TV. He has written articles for major magazines and online resources such as BrandWeek Magazine, PRWeek, About.com, T & D Magazine, Advertising Age, and The American Marketing Association.  He is a frequent media commentator, cited in such outlets as Fast Company, ABC News, Young Money Magazine, BNET, ReadWriteWeb, Marketing News, Brand Strategy Magazine (UK) and Yahoo! Finance.  He has 8 years of marketing experience, employed at companies such as EMC, Reebok, Lycos, LoJack, and TechTarget.  He is on the board of advisers for a geo-social network company called ((Echo)) MyPlace. Also, Dan is keynote speaker at colleges and universities and helps individuals and companies with branding. Dan graduated Magna Cum Laude from Bentley College in 2006.
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