Social Media at Work: How Networking Tools Propel Organizational Performance

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More About This Book

Overview

"Extend your personal leadership influence and energize your workers with the powerful tools you'll find in this book."
—Marshall Goldsmith, bestselling author of Succession: Are You Ready? and What Got You Here Won't Get You There

social media at work

How Networking Tools propel Organizational Performance

Arthur L. Jue

Jackie Alcalde Marr

Mary Ellen Kassotakis

Praise for Social Media at Work

"If your organization is still stuck in traditional modes of thinking, this book can help you gain new perspectives and spark new ideas for propelling your organization forward."
—Tony Hsieh, CEO, Zappos.com

"Herein lie the secrets of competition in the New Economy. Pay attention—this is an opportunity to move to the front of the pack."
—David P. Norton, author, The Balanced Scorecard, and founder and director, Palladium Group, Inc.

"Every business leader needs this insightful and detailed look at the future of social media in business. There is nothing else like this anywhere."
—Brooks Fisher, vice president, Learning and Development, Intuit Inc.

"Social media is one of the most-widely discussed yet poorly understood concepts among business executives today. Social Media at Work serves as a fantastic primer, bringing to life through vivid stories from leading organizations the myriad ways in which social media adds tangible value."
—R.J. Heckman, CEO, PDI Ninth House

"Arthur Jue, Jackie Alcalde Marr, and Mary Ellen Kassotakis transform a murky mystery into practical tools we can all use. All readers will come away with ideas for using social media to improve their organization."
—Jack Zenger, CEO, Zenger Folkman, and coauthor, The Inspiring Leader

Product Details

  • ISBN-13: 9780470405437
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 10/19/2009
  • Edition number: 1
  • Pages: 240
  • Sales rank: 572,038
  • Product dimensions: 6.30 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Arthur L. Jue, D.M., MBA/TM, CCD, is the director of Global Intelligence and Operations for Organization and Talent Development at Oracle. He has extensive senior leadership experience in Fortune 100 companies, teaches at the graduate level, speaks frequently, and publishes widely. He also serves on numerous boards of directors for non-profit, educational, and financial services organizations.

Jackie Alcalde Marr, MHROD, CPCC, is the director of Organization and Talent Development for Oracle, North America. She has worked with Fortune 100 organizations in Europe, Latin America, and Asia. She is a certified leadership, team, and personal coach, and is an adjunct faculty member at the University of San Francisco, teaching graduate-level courses in organization development.

Mary Ellen Kassotakis, Ed.D., MBA, CPCC, CPT, leads the Leadership Development Center of Excellence within Oracle's Global Organization and Talent Development group. She is certified as a leadership coach and as a Human Performance Technologist. She is a member of the Organization Development Network and serves on the International Leadership Association's Business Executive Committee.

Table of Contents

1 Social Media at Work 1

2 The Changing Landscape and What It Means to You 13

3 What Is Social Media, and How Does It Work? 41

4 Where Social Media Has an Impact 73

5 Examples from Trailblazers 99

6 Putting Social Media to Work 129

7 Looking to the Future 173

Notes 193

Index 215\

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