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The Social Media Bible: Tactics, Tools, and Strategies for Business Success / Edition 2

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Overview

The bestselling bible for social media is now completely revised and updated!

The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends.

  • Covers all major new software applications, including features and benefits, in detail
  • Lists more than 120 companies integral to the social media industry with updated data, products, services, and links
  • Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan
  • Includes dozens of social media ROI case studies
  • Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements

The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.

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Product Details

  • ISBN-13: 9780470623978
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 9/28/2010
  • Edition number: 2
  • Pages: 792
  • Sales rank: 1,087,764
  • Product dimensions: 7.40 (w) x 9.20 (h) x 1.60 (d)

Meet the Author

Lon Safko is a social media author, speaker, coach, and strategist. With over 25 years of experience, Lon works with Fortune 1,000 companies across the United States to help them develop effective social media marketing strategies.

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Table of Contents

Acknowledgments

Introduction

Part I Tactics

Chapter 1 What Is Social Media? 3

Chapter 2 Say Hello To Social Networking 21

Chapter 3 Everyone's A Publisher 47

Chapter 4 It's Not Your Father's E-Mail 63

Chapter 5 The World Of Web Pages 87

Chapter 6 The Internet Forum 119

Chapter 7 The Ubiquitous Blog 139

Chapter 8 The Wisdom Of The Wild 159

Chapter 9 A Picture Is Worth A Thousand Words (Photo Sharing) 175

Chapter 10 Talking About The Podcast (Audio Create) 189

Chapter 11 Got Audio? (Audio Sharing) 209

Chapter 12 Watch Out For Vlogs (Video Create) 225

Chapter 13 Got Video? (Video Sharing) 243

Chapter 14 Thumbs Up For Microblogging 257

Chapter 15 Live From Anywhere it's Livecasting 279

Chapter 16 Virtual Worlds real Impact 297

Chapter 17 Gaming The System: Virtual Gaming 321

Chapter 18 RSS really Simple Syndication Made Simple 341

Chapter 19 Spotlight On Search (Search Engine Optimization) 355

Chapter 20 Marketing Yourself (Search Engine Marketing) 379

Chapter 21 The Formidable Fourth Screen (Mobile) 393

Chapter 22 Let The Conversation Begin (Interpersonal) 421

Part II Tools

Chapter 23 Social Networks 447

Chapter 24 Publish 471

Chapter 25 Photo 497

Chapter 26 Audio 511

Chapter 27 Video 521

Chapter 28 Microblogging 535

Chapter 29 Livecasting 541

Chapter 30 Virtual Worlds 553

Chapter 31 Gaming 561

Chapter 32 Productivity Applications 569

Chapter 33 Aggregators 597

Chapter 34 RSS 613

Chapter 35 Search 621

Chapter 36 Mobile 635

Chapter 37 Interpersonal 651

Part III Strategy

Chapter 38 Analyze Your Existing Media 675

Chapter 39 The Social Media Trinity 687

Chapter 40 Integrate Strategies 699

Chapter 41 Identify Resources 711

Chapter 42 Implement And Measurement 723

Biographies Of Our Experts 735

Index 743

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Customer Reviews

Average Rating 3.5
( 17 )
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Sort by: Showing 1 – 19 of 17 Customer Reviews
  • Posted July 25, 2009

    more from this reviewer

    Social Media Bible Gets You In to Social Media Marketing

    Ron's book, The Social Media Bible, came along at just the right time. I'm working in marketing in a new start up company. Our goal is to maximize our marketing budget and establish our brand on an international level. Using the Social Media Bible as a "How To" guide we were able to improve existing programs and initiate programs that we hadn't thought about. I encountered one problem, emailed Ron, and got a quick response that helped me better understand what I needed to do. Ya gotta love the power of the internet and social media! Ron's book was the right tool at the right time, I'd recommend it to anyone wanting to take advantage of internet marketing opportunities.
    Max
    http://www.ensobottles.com

    1 out of 1 people found this review helpful.

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  • Posted June 24, 2009

    A Must have for the common man

    If you're very social media savy, this may not be the book for you, but if you're the average person, it's time you got this book. I am skeptical of looking for this type of information on the internet because I never know the source. Are they biased? I know this book is not. It's a resource tool. The first week I had it, someone inivited me to join their LinkedIn account. I didn't know if it was something I wanted to get involved with. When I looked it up in TSMB I found it was something I definitely should be involved with. I believe this book has already paid for itself.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted April 1, 2014

    This book is definitely not for someone who has grown up with so

    This book is definitely not for someone who has grown up with social media. However, it is definitely a useful resource for those who aren't immersed within many integrated social media platforms. At times, I also felt that there was an unnecessary amount of information on the history of the internet, iphone, etc., and I also was a bit thrown off by the case study-like stories at the end of each chapter. At times these stories weren't very relevant to what the chapter was truly about. As if the author just threw in the anecdote for the sake of bombarding the reader with more information. I feel it would have been more beneficial to match up the examples with the content of each chapter on a closer level. Overall, this book is useful for those who are seeking basic to somewhat intermediate knowledge about social media, but I really can't say too much more than that.
    -Stevie B

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  • Posted April 10, 2010

    Social Media Bible, your social media reference.

    The Social Media Bible book authored by Lon Safko and David Brake is an insightful book to get familiar with social media. I find this book practical, useful reference for newcomers such as myself, it's an extensive resource that discusses every aspect of social media.

    Lon and David did a great job identifying what kind of things I need to know about social media. This book is part reference work, part "how-to" manual, and part business strategy book. The authors attempted to provide the readers basic vocabulary for understanding social media. They also present readers tactical perspective on how various social media tools are used. I learned more about the functions of social media and I was able to explore applications associated with them in more detail. I found out that the best way to promote my dormitory business is through video blogging. Compared to traditional text and graphics based blogs, video blogs provide better facilities to present anything in a more interactive way. Using video blogs, I can describe the uniqueness and specialty of my dormitory amenities and connect better with my customers. I can simply post the video in Youtube. People can comment and provide their opinion over the video which may be helpful inputs for me to improve my products and services.
    The book is well organized and well written. It is divided into three parts. The first part of the book gives you a solid foundation on what social media is all about. The second part of the book presents social media categories such as aggregators, video and publish to name a few. I find these categories beneficial in my dormitory business. In any business, it is important for an entrepreneur to know what your target market is saying about a particular product, service or brand. I learned from the book that I can use aggregators to capture market intelligence. The authors even suggested some aggregator tools that I can use. This part of the book also covers quick rundown of the features and functions of the tools that should become part of your social media strategy. The last part presents the strategy for your business. The book explain the four pillars of Social Media Strategy, this particular chapter is my favorite because it argues how a social media strategy should have goals of communication, collaboration, education, and entertainment. In this chapter, I had a better understanding on how to communicate with my target audience. I also learned that with some social media tools, I can measure things that eventually translate into something in my company profit and loss statement. Some of the chapters contain "Expert Insight" This portion is where experts share their insights, offering some tips and advice on their respective area. The book also allows free downloads by going to their website www.TheSocialMediaBibile.com. I downloaded The social Media Awareness index from the website and I find this index practical. Basically it was designed to assess my own personal use of social media tools and how I can use these tools in my business.
    There are some areas where the authors can improve this book. First, there should be more illustrations, pictures, graph models, and charts and all should be in colored. Second, the book has too much historical information about the origin of the ipod, internet to name a few It would be better if the authors went straight to the point.
    Overall, I strongly recommend The Social Media Bible as a soc

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  • Posted August 11, 2009

    more from this reviewer

    Comprehensive guidebook to online social media

    Do you tweet or troll? Lurk or plurk? Do you have Facebook friends or a LinkedIn list? Are you a virtual world resident with a beguiling or scary avatar? What is your favorite aggregator or rich site summary (RSS) service? Are you happy with your Yelp rating? Do you have a Meebo login? You know Google, but do you know Redlasso or IceRocket? What is your favorite wiki beyond Wikipedia? Like it or not, it is increasingly difficult to function in today's technology-obsessed world without becoming an Internet geek. You need to know how to get the most out of the Web. For that, turn to Lon Safko and David K. Brake. Their comprehensive guide to the perplexing online world explains the Internet-based social media, including how to use its networks and tools to build a marketing campaign. getAbstract recommends this smart, thorough, useful book to any businessperson who sees a single unfamiliar word in this paragraph.

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