The Social Media Bible: Tactics, Tools, and Strategies for Business Success / Edition 2

The Social Media Bible: Tactics, Tools, and Strategies for Business Success / Edition 2

by Lon Safko
     
 

Praise for The Social Media Bible, Second Edition

"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."
Vint Cerf, Father Of The Internet

"Social media and customer care are rapidly coming together. This Second Edition is a must-read for any professional who wants to

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Overview

Praise for The Social Media Bible, Second Edition

"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."
Vint Cerf, Father Of The Internet

"Social media and customer care are rapidly coming together. This Second Edition is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk."
Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC.

"Lon Safko and The Social Media Bible address the key questions—Why should I take part in social media? How should I take part? How do I reap the greatest benefits?—while also providing the push to take the next step."
Jeff Hagen, Director, Consumer Services, General Mills

"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great com-municator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful."
Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.

The Social Media Bible, Second Edition delivers the most comprehensive single resource available for marketing in the social media universe. Here you'll find top-to-bottom coverage of the tactics, tools, and strategies to successfully grow your business in these new media channels.

Revised and updated with user-generated feedback and content, this Second Edition features the latest techniques, platforms, technologies, people, companies, and more, enabling you to make smart moves in the social media world and get the most out of your marketing strategy. Inside this new edition, you'll discover:

  • The 100-plus best companies providing software, sites, apps, gaming platforms, and more
  • The five steps for developing a successful social media marketing plan
  • How to win in social media whether you're a one-person company or a Fortune 500 company
  • Additional online content available for book purchasers
  • Interviews with 50 different experts, from Twitter inventor Biz Stone to social media marketer extraordinaire Gary "V" to senior vice presidents at YouTube, Yahoo!, Microsoft, Google, and FlickrHow to measure social media ROI, including numerous examples from companies of all sizes
  • And much more

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Product Details

ISBN-13:
9780470623978
Publisher:
Wiley
Publication date:
09/28/2010
Pages:
792
Product dimensions:
7.40(w) x 9.20(h) x 1.60(d)

Table of Contents

Acknowledgments

Introduction

Part I Tactics

Chapter 1 What Is Social Media? 3

Chapter 2 Say Hello To Social Networking 21

Chapter 3 Everyone's A Publisher 47

Chapter 4 It's Not Your Father's E-Mail 63

Chapter 5 The World Of Web Pages 87

Chapter 6 The Internet Forum 119

Chapter 7 The Ubiquitous Blog 139

Chapter 8 The Wisdom Of The Wild 159

Chapter 9 A Picture Is Worth A Thousand Words (Photo Sharing) 175

Chapter 10 Talking About The Podcast (Audio Create) 189

Chapter 11 Got Audio? (Audio Sharing) 209

Chapter 12 Watch Out For Vlogs (Video Create) 225

Chapter 13 Got Video? (Video Sharing) 243

Chapter 14 Thumbs Up For Microblogging 257

Chapter 15 Live From Anywhere it's Livecasting 279

Chapter 16 Virtual Worlds real Impact 297

Chapter 17 Gaming The System: Virtual Gaming 321

Chapter 18 RSS really Simple Syndication Made Simple 341

Chapter 19 Spotlight On Search (Search Engine Optimization) 355

Chapter 20 Marketing Yourself (Search Engine Marketing) 379

Chapter 21 The Formidable Fourth Screen (Mobile) 393

Chapter 22 Let The Conversation Begin (Interpersonal) 421

Part II Tools

Chapter 23 Social Networks 447

Chapter 24 Publish 471

Chapter 25 Photo 497

Chapter 26 Audio 511

Chapter 27 Video 521

Chapter 28 Microblogging 535

Chapter 29 Livecasting 541

Chapter 30 Virtual Worlds 553

Chapter 31 Gaming 561

Chapter 32 Productivity Applications 569

Chapter 33 Aggregators 597

Chapter 34 RSS 613

Chapter 35 Search 621

Chapter 36 Mobile 635

Chapter 37 Interpersonal 651

Part III Strategy

Chapter 38 Analyze Your Existing Media 675

Chapter 39 The Social Media Trinity 687

Chapter 40 Integrate Strategies 699

Chapter 41 Identify Resources 711

Chapter 42 Implement And Measurement 723

Biographies Of Our Experts 735

Index 743

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