The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

3.0 6
by Lon Safko
     
 

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The go-to guide to social media skills, now in an updated and revised Third Edition

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly

Overview

The go-to guide to social media skills, now in an updated and revised Third Edition

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

  • Updates and changes to Google's search engine algorithms
  • More information on plug-ins, widgets, apps, and integration
  • Updates on Twitter and Yammer and new information on Google+
  • The latest in mobile marketing

Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

Product Details

ISBN-13:
9781118283455
Publisher:
Wiley
Publication date:
04/17/2012
Series:
Wiley Desktop Editions
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
640
Sales rank:
712,681
File size:
26 MB
Note:
This product may take a few minutes to download.

Meet the Author

Lon Safko is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.

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Social Media Bible: Tactics, Tools, and Strategies for Business Success 3 out of 5 based on 0 ratings. 6 reviews.
Anonymous More than 1 year ago
This book is definitely not for someone who has grown up with social media. However, it is definitely a useful resource for those who aren't immersed within many integrated social media platforms. At times, I also felt that there was an unnecessary amount of information on the history of the internet, iphone, etc., and I also was a bit thrown off by the case study-like stories at the end of each chapter. At times these stories weren't very relevant to what the chapter was truly about. As if the author just threw in the anecdote for the sake of bombarding the reader with more information. I feel it would have been more beneficial to match up the examples with the content of each chapter on a closer level. Overall, this book is useful for those who are seeking basic to somewhat intermediate knowledge about social media, but I really can't say too much more than that. -Stevie B
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