Social Media Engagement For Dummies

( 2 )

Overview

Put "engage" front and center in your social media marketing engagement strategies!

When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this ...

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Overview

Put "engage" front and center in your social media marketing engagement strategies!

When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing.

  • Helps you build and foster social media relationships with potential customers, fans, followers, and current customers
  • Shows you how to spark actions, reactions, or interactions—and make things happen
  • Explores the fundamentals, especially for do-it-yourself small-business owners and marketers
  • Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more

Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!

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Product Details

  • ISBN-13: 9781118530191
  • Publisher: Wiley
  • Publication date: 6/17/2013
  • Series: For Dummies Series
  • Edition number: 1
  • Pages: 384
  • Sales rank: 342,098
  • Product dimensions: 7.30 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Aliza Sherman launched the first full-service Internet company, Cybergrrl, Inc., and the first global Internet networking organization for women, Webgrrls International. Danielle Elliott Smith is a digital correspondent, speaker, media trainer, vlogger, and brand spokesperson and is the founder of ExtraordinaryMommy.com.

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Table of Contents

Introduction 1

Part I: The Basics of Social Media Engagement 7

Chapter 1: Explaining the Why, Who, and How of Social Media Engagement 9

Chapter 2: Assessing the Impact of Social Media Engagement 25

Chapter 3: Discovering Social Media Engagement Tools 43

Part II: Exploring the Elements of Social Media Engagement 65

Chapter 4: Building Trust and Credibility 67

Chapter 5: Demonstrating Your Online Presence to Maximize Engagement 85

Chapter 6: Creating Connections 105

Chapter 7: Driving Interaction 121

Part III: Examining the Basic Engagement Tools 137

Chapter 8: E-mail, Forums, Blogs, and Websites 139

Chapter 9: Facebook 157

Chapter 10: Twitter 183

Part IV: Engaging Through Additional Social Channels 209

Chapter 11: Pinterest 211

Chapter 12: LinkedIn 241

Chapter 13: Google+ 263

Chapter 14: Location-Based Services 281

Part V: Leveraging Audio and Video for Engagement 301

Chapter 15: Audio and Videocasting 303

Chapter 16: YouTube 317

Part VI: The Part of Tens 335

Chapter 17: Ten Social Media Engagement Mistakes to Avoid 337

Chapter 18: Ten Businesses That Excel at Social Media Engagement 343

Index 353

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted September 26, 2013

    Aliza and Danielle both do a wonderful job of identifying the be

    Aliza and Danielle both do a wonderful job of identifying the best tools for social media engamgent from little-known apps to the most commonly used networks. They walk you through the how-tos of setting up, using and benefitting from so many social media tools. Even if you think that you are an expert in one area, I promise you will learn something in one hundred others! (Like, Engaging with geocaching… the most brilliant semi-offline use of social media I think I’ve ever heard of! LOVE this!)

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  • Anonymous

    Posted September 24, 2013

    FINALLY! A "Dummies" book I can put to good use. I've

    FINALLY! A "Dummies" book I can put to good use. I've know people who rely heavily on "Dummies" books to help them face new challenges they're facing, and I've read a couple myself. 

    I have also had the pleasure of reading other books by Aliza Sherman and Danielle Elliott Smith. Both are extremely knowledgeable and involved in their own brands. They have an energy that doesn't slow down easily, and a wealth of knowledge and ideas they put to good use with their own businesses. I think they were possibly the best possible two people to write this particular "Dummies" book. 

    I have already been able to utilize a few of the tips and tricks they share in "Social Media Engagement," and I plan to put some more to use over the next few months. I also plan to point several fellow business owners in the direction of this book. It's chalk-full with current Social Media information: ways to utilize the most popular social media sites to our advantage, explanations of how the platforms work, and tidbits to help us better understand the potential reach.This is a must-read for any businessperson hoping to use Social Media Engagement to their advantage!

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