Social Media, Fame, and Influence

Social Media, Fame, and Influence

by Juliette Powell
     
 

This is the eBook version of the printed book.

This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats.

 

 

The microcelebrity phenomenon: using social

See more details below

Overview

This is the eBook version of the printed book.

This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats.

 

 

The microcelebrity phenomenon: using social networking when possible to become the world’s #1 expert in your super-narrow niche.

 

 

When Nintendo introduced the Wii, it challenged the conventional idea of what makes a system worth playing. Then, a Carnegie Mellon graduate student used the same system to challenge the public’s notion of who’s an expert. Johnny Chung Lee discovered the Wii’s $40 controller could be repurposed to create high-tech devices rivaling competitors 100 times as expensive. Within a year, Lee’s YouTube Channel attracted more than 10 million views…

Read More

Product Details

ISBN-13:
9780132120203
Publisher:
Pearson Education
Publication date:
06/07/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
9
File size:
0 MB

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >