Social Media for Science and Conservation: A Guide to Making An Impact in the Digital Age [NOOK Book]

Overview

Learn how you can make an impact in the digital age with the best social media strategies currently employed by top scientists, environmental communicators and non-profits. In this ebook, uncover in-depth explanations of each social media platform and step-by-step tutorials detailing the best ways to get started communicating professionally through new media outlets.

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Social Media for Science and Conservation: A Guide to Making An Impact in the Digital Age

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Overview

Learn how you can make an impact in the digital age with the best social media strategies currently employed by top scientists, environmental communicators and non-profits. In this ebook, uncover in-depth explanations of each social media platform and step-by-step tutorials detailing the best ways to get started communicating professionally through new media outlets.

Do you want to reach more people with your science or your organization’s conservation message but are a bit confused by the ever-evolving world of social media?

Download this comprehensive 85 page ebook and learn:

How to craft a professional and totally unique social media identity
How to use Facebook, Twitter, LinkedIn, blogging and email newsletter platforms with step-by-step instructions and pictures
Examples of new media techniques used by the most successful online science communicators
How to strategically map out a plan for social media campaigns that make the biggest impact
The pros and cons of the main types of social media and how to decide which platforms to use for your specific campaign
How to create viral conservation messages

This is the first complete guide to social media for scientific and environmental communications for beginners and intermediates. This ebook will show you why and how scientists, non-profits and conservationists are using social media to make an impact in the digital age and how you can too.

Social media breaks down communication barriers and allows user to reach a global audience with their story.

The real challenge is not deciding whether to participate in social media, but rather how to best participate. With so much information being shared, stories must find a way to stand out and reach their target audience.

Social Media for Science & Conservation covers a wide range of topics from the value of engaging in new media, best social media strategies, learning to tweet, how to step up blogs and more.

This ebook is designed to take the guess work out of successful social media campaigns for science and conservation. You’ll learn strategies that work and are easy to implement. The purpose of the guide is to be a start-up manual for beginners and intermediates to the social media realm.

If you’re ready to start using social media for disseminating scientific information, professional networking and spreading conservation messages, purchase
Social Media for Science & Conservation today.
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Product Details

  • BN ID: 2940016116037
  • Publisher: Project Blue Hope
  • Publication date: 12/19/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 13 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Currently finishing her Master’s in Marine Conservation at the University of Miami’s Rosenstiel School of Marine and Atmospheric Science (RSMAS), Christine Beggs is the founder of ProjectBlueHope.com, a conservation media site dedicated to magnifying ocean solutions. Beginning life as a dancer, turned scientist, diver and entrepreneur, Christine is passionate about ocean conservation and communicating science to a wider audience in her books.
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  • Anonymous

    Posted December 29, 2012

    Great Guide to Social Media Success for Organizations

    As the founder a new non-profit dedicated to reconnecting youth with nature in the San Diego area, I purchased Project Blue Hope’s ‘Using Social Media for Science and Conservation’ guide in the hopes of learning how to successfully setup a professional online presence for my NGO. I’m extremely satisfied with the my purchase. Not only did the ebook walk me through, step by step, how to setup social media accounts and implement the best communications strategies, it also helped me judiciously choose which platforms to concentrate my efforts on.

    After going through the guide, I’ve launched a Facebook page and successfully engaged young students in discussions regarding San Diego conservation issues and some are now even submitting their own photos of outdoor activities. Using the techniques outlined in Project Blue Hope’s guide, the page has grown steadily each day, now at about 1,000 fans. I’d definitely recommend ‘Social Media for Science and Conservation' to organizations, students and scientists seeking to further disseminate their research and conservation messages.

    Was this review helpful? Yes  No   Report this review
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