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Social Media for the Executive
     

Social Media for the Executive

4.5 2
by Brian Boyd
 

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Social Media Is Not a Passing Fad, but an Entirely New Way of Doing Business
Brands that will thrive from now on are those with executives that understand the incredible opportunity the rapidly growing social cloud offers them and commit to excellence in managing their social media presence. Whether you like social media or not, feel comfortable with it or not,

Overview

Social Media Is Not a Passing Fad, but an Entirely New Way of Doing Business
Brands that will thrive from now on are those with executives that understand the incredible opportunity the rapidly growing social cloud offers them and commit to excellence in managing their social media presence. Whether you like social media or not, feel comfortable with it or not, engage in it or not, you cannot afford to ignore it because many of your competitors are using it effectively.

Product Details

BN ID:
2940016740478
Publisher:
One Seed Press
Publication date:
06/19/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
128
File size:
1 MB

Meet the Author

Brian Boyd is the founder and CEO of Media Connect Partners, LLC, a social media firm specializing in delivering real world social media strategies and execution plans that deliver ROI. Boyd combines his 20+ years’ experience in the business and IT worlds to keep his select clients on the cutting edge: Hobby Lobby, Hachette Book Group, Joel Osteen Ministries, Bank of NY Mellon, and more.

Boyd holds a B.S. in Telecommunications from Oral Roberts University in Tulsa, OK, and is a speaker at numerous conferences and workshops. You can follow Boyd @BrianBoyd on Twitter.

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Social Media for the Executive 4.5 out of 5 based on 0 ratings. 2 reviews.
Romance_Readers_Bookshelf More than 1 year ago
I found this book to be especially helpful. While I am not knowledgeable of all the social media sites I don't have the knowledge or imagination needed to successfully use them to advertise to my advantage. This book was written so that you don't have to be tech savvy to understand it. That was especially helpful. I recommend this book for those who just want to keep up with social media as well as those who are seeking to learn more or advertise their business. I received an advanced review copy of this book in exchange for an honest review.
Anonymous More than 1 year ago
Exceptionally relevant book, written in a great conversational style, with a practical down to earth approach. This book will convince any serious business executive that social media is something that can social media is something that can not be overlooked, and must be an integral part of the branding and marketing strategy. This book not only tells that why social media is important, but step by step guides a novice n how to use it to get maximum mileage.  Brian Boyd is an expert in this field and hats of to him for sharing all his experience so generously in this book. Meant to be read and re-read by anyone who wants to use social media effectively. Vivek Ray