Social Media in Business - Succeeding in the New Internet Revolutionby Steve Nicholls
Social media is a generic label describing the dynamic interaction among the global community, enabled by the use of web-based and mobile technological advancements. No precise definitions exist — in fact; social media and Internet are now readily interchangeable terms, which is sometimes called Web 2.0, 3.0, Web Squared, or just the
What is social media?
Social media is a generic label describing the dynamic interaction among the global community, enabled by the use of web-based and mobile technological advancements. No precise definitions exist — in fact; social media and Internet are now readily interchangeable terms, which is sometimes called Web 2.0, 3.0, Web Squared, or just the Internet. This openness is one of social media’s greatest strengths, but understanding its impact can be overwhelming and confusing.
Social media represents a major shift in how you, your customers, competitors, and suppliers – in fact, everyone – uses the Internet. The main shift is how people actively interact in cyberspace, rather than just viewing pages. This sudden change has surprised many as it represents the Internet’s ongoing evolution, helped by technology with new devices such as mobility, iPads and Internet on large flat screen televisions, by communication companies providing increasing access to broadband technology, and by new media companies providing new applications such as Facebook.
Social Media in Business provides an overview of the opportunities social media offers to a business and a concrete plan to help managers and decision-makers, effectively, integrate social media platforms into their current organizational structure.
What are the key aims of SOCIAL MEDIA IN BUSINESS?
1. To provide a clear guide to social media in business for managers
This book aims to help the manager to understand the opportunities and to create a common language of what social media means for your whole organization, not just the marketing and information technology (IT) parts of the business that tend to dominate the conversation around social media. Secondly, it provides a guide to a host of available social media applications and tools for business.
Finally, the book presents an overview of the potential risks and impact of social media on your organization in a broader strategic sense.
2. To provide a practical framework for the introduction and implementation of social media that can be adapted to your organization – The 3-CORE Project Success System
The framework introduced in this book is The 3-CORE Project Success System, based on three elements: Business Environment, Project Stages, and The Project Development Cycle. The key idea is that the framework can be adapted to your organizational context and is easy to use in training employees who may not be familiar with social media or project management. The Project Development Cycle is a tool developed by the author to help organizations meet the above objectives.
In Social Media In Business, readers will discover:
* Four Business Opportunities of Social Media
* How Social Media has Developed over the Last Three Years
* The Social Media Applications Guide
* Five Social Media “Dark Sides” and Mitigation Strategies
* The 3-CORE Project Success System
* The Project Development Cycle
Praise for SOCIAL MEDIA IN BUSINESS
“An invaluable guide to the marketing opportunities presented by social media and how to use them to best effect in business. This book tells you everything you need to know in a concise and easy to follow format.”.
GAIL DAVIES - Airline Executive
“Steve Nicholls clearly understands the impact that social media is having and will have on businesses in the future. This book is a must-read for managers seeking to introduce social media into their organizations. I like how he has simplified what is often a complex and confusing subject for many and provided a structured framework that will help anyone at any level build the necessary support to make their social media aspirations successful”.
THOMAS POWER - Chairman of Ecademy.com
Thank you , STEVE NICHOLLS – Author.
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Most Helpful Customer Reviews
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Anyone who has ever worked for a large company (or does currently), must get this book. Social Media is still the wild wild West to traditional brick and mortar companies, and the fact is that these types of companies DO NOT know how to best use social media. The author draws a very succinct road map for managers to mirror as they introduce the language of social media to the company. He also explains the myriad of pitfalls and objections that will be raised in companies entering into social media. How the silo company mentality will be able to come together with social media is clearly addressed and managed within this book. I run a small company and it was extremely helpful to us as we broach the subject on a wider scale within management. I think that this writer has also discussed these challenges in a way that most people within corporate structures just do not want to admit to. It's a good read, smart approach and I recommend it highly.
This book helped me to understand the vast and ever-changing world of social media and how I can implement it into my business. There is so much to learn besides setting up a Facebook page. I would recommend giving it a read to see how social media can help your business both internally to foster communication and externally to improve your bottom line.