Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter by Jamie Turner, Reshma Shah | | NOOK Book (eBook) | Barnes & Noble
Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter

Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter

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by Jamie Turner, Reshma Shah
     
 

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.

 

Understand the broad range of social media tools and platforms available to you–and how to

Overview

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.

 

Understand the broad range of social media tools and platforms available to you–and how to weave together a campaign that works.

 

Social media is similar to a snowball. When it gets going, it builds. With a little luck and a good amount of work, your campaign will create its own momentum. But it’s not just about uploading a YouTube video or creating a LinkedIn profile. It’s about creating a wide variety of channels through which customers and prospects can connect with you.

Product Details

ISBN-13:
9780132612753
Publisher:
Pearson Education
Publication date:
09/29/2010
Series:
FTPress Executive Briefs
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
10
File size:
278 KB

Meet the Author

Jamie Turner is Chief Content Officer for The 60 Second Marketer, an online magazine providing resources for marketers and entrepreneurs. For more than 20 years, he has helped firms like AT&T, Cartoon Network, CNN, Motorola, and Coca-Cola grow sales and revenue through high-impact marketing. A frequent media guest and speaker, he was recently profiled in Advertising and Promotion, a leading marketing text. Dr. Reshma Shah, Assistant Professor of Marketing at Emory's Goizueta Business School, has worked in procurement for IBM, litigation consulting for Price Waterhouse, strategic planning for Unilever, and account management for Leo Burnett.

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