Social Media Marketing All-in-One For Dummies

Overview

A new edition of the bestselling social media marketing book

Updated to include the latest information on engaging with yourcommunity, measuring your efforts, blending your social media withother online and offline marketing efforts, and leveraging data youcollect into learning more about your community, this new editionof Social Media Marketing All-in-One For Dummies will helpyou apply your marketing efforts to the latest social mediamarketing sites and tools. Inside, you'll ...

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Social Media Marketing All-in-One For Dummies

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Overview

A new edition of the bestselling social media marketing book

Updated to include the latest information on engaging with yourcommunity, measuring your efforts, blending your social media withother online and offline marketing efforts, and leveraging data youcollect into learning more about your community, this new editionof Social Media Marketing All-in-One For Dummies will helpyou apply your marketing efforts to the latest social mediamarketing sites and tools. Inside, you'll discover how to deviseand maintain a successful social media strategy, use the latesttactics for reaching your customers, and utilize data to makeadjustments to future campaigns and activities.

Marketing your business through social media isn't an optionthese days—it's absolutely imperative. Inside thisbestselling guide, you'll find out how to apply the marketing savvyyou already have to the social media your prospects are using,helping you to reach and keep more customers, make more sales, andboost your bottom line.

  • Includes updates on the latest changes to Facebook, Twitter,Pinterest, YouTube, blogging, and more
  • Offers tips for showcasing your company with a customizedFacebook business page
  • Presents step-by-step guidance for setting up a social mediamarketing campaign
  • Shows you how to use analytics to assess the success of yoursocial media campaign

If you're a social media strategist, website manager, marketer,publicist, or other employee who is in charge of implementing andmanaging an organization's social media strategy, thiscomprehensive resource is your one-stop guide to all things socialmedia marketing.

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Product Details

  • ISBN-13: 9781118951354
  • Publisher: Wiley
  • Publication date: 4/6/2015
  • Edition number: 3
  • Pages: 792

Meet the Author

Jan Zimmerman, author of Web Marketing For Dummies and owner of Watermelon Mountain Web Marketing, has provided online marketing and social media services to businesses of all sizes for 15 years. Deborah Ng is a freelance writer, blogger, community manager, social media consultant, and author of Online Community Management For Dummies.

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Table of Contents

Introduction  1

Book I: The Social Media Mix  9

Chapter 1: Making the Business Case for Social Media 11

Chapter 2: Tallying the Bottom Line 37

Chapter 3: Plotting Your Social Media Marketing Strategy 59

Chapter 4: Managing Your Cybersocial Campaign 83

Book II: Cybersocial Tools  107

Chapter 1: Discovering Helpful Tech Tools 109

Chapter 2: Leveraging Search Engine Optimization (SEO) forSocial Media 143

Chapter 3: Using Social Bookmarks, News, and Share Buttons197

Book III: Blogs, Podcasts, and Video  221

Chapter 1: Growing Your Brand 223

Chapter 2: Building Your Blog 239

Chapter 3: Using Podcasts or Video in Your Content 259

Chapter 4: Sharing Images 273

Book IV: Twitter  281

Chapter 1: Using Twitter as a Marketing Tool 283

Chapter 2: Using Twitter as a Networking Tool 295

Chapter 3: Finding the Right Twitter Tools 309

Chapter 4: Supplementing Online Marketing Tools with Twitter317

Chapter 5: Hosting Twitter Chats 325

Book V: Facebook  335

Chapter 1: Using Facebook as a Marketing Tool 337

Chapter 2: Creating and Sharing Content on Facebook 353

Chapter 3: Gaining Insights about Your Facebook Community377

Chapter 4: Finding the Facebook Sweet Spot 383

Book VI: Google+  389

Chapter 1: Leaping into Google+ 391

Chapter 2: Socializing in Circles 409

Chapter 3: Building Community through Pluses, Shares, andComments 419

Chapter 4: Hanging with Your Google+ Community 433

Book VII: Pinterest  445

Chapter 1: Pinning Down Pinterest 447

Chapter 2: Marketing with Pinterest 477

Chapter 3: Driving Sales with Pinterest 495

Book VIII: Other Social Media Marketing Sites 503

Chapter 1: Weighing the Business Benefits of Minor Social Sites505

Chapter 2: Linking Up for B2B Success 517

Chapter 3: Maximizing Stratified Social Communities 537

Chapter 4: Geomarketing Services 557

Chapter 5: Attracting Customers with Daily Deal Coupons 573

Chapter 6: Social Gaming 589

Chapter 7: Making Social Media Mobile 597

Chapter 8: Multiplying Your Impact 615

Book IX: Measuring Results; Building on Success 647

Chapter 1: Delving into Data 649

Chapter 2: Analyzing Content-Sharing Metrics 669

Chapter 3: Analyzing Twitter Metrics 681

Chapter 4: Analyzing Facebook Metrics 687

Chapter 5: Measuring Minor Social Media 695

Chapter 6: Comparing Metrics from Different Marketing Techniques707

Chapter 7: Making Decisions by the Numbers 727

Index  741

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