Social Media Marketing All-in-One For Dummies

( 4 )

Overview

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!

Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.

  • Find the business side — explore the variety of social media ...
See more details below
Available through our Marketplace sellers and in stores.

Pick Up In Store Near You

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (44) from $1.99   
  • New (9) from $1.99   
  • Used (35) from $1.99   
Close
Sort by
Page 2 of 4
Showing 11 – 20 of 35 (4 pages)
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$1.99
Seller since 2005

Feedback rating:

(4036)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Very Good
first Excellent [ No Hassle 30 Day Returns ] [ Edition: first ] Publisher: For Dummies Pub Date: 9/21/2010 Binding: Paperback Pages: 840.

Ships from: College Park, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2005

Feedback rating:

(4036)

Condition: Very Good
first Excellent [ No Hassle 30 Day Returns ] [ Edition: first ] Publisher: For Dummies Pub Date: 9/21/2010 Binding: Paperback Pages: 840.

Ships from: College Park, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2007

Feedback rating:

(9702)

Condition: Good
Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More.

Ships from: Auburn, WA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2009

Feedback rating:

(7426)

Condition: Acceptable
Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse.

Ships from: Portland, OR

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2009

Feedback rating:

(7419)

Condition: Acceptable
With pride from Motor City. All books guaranteed. Best Service, Best Prices.

Ships from: Brownstown, MI

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2010

Feedback rating:

(5439)

Condition: Good
This book has a light amount of wear to the pages, cover and binding. Blue Cloud Books ??? Hot deals from the land of the sun.

Ships from: Phoenix, AZ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2009

Feedback rating:

(10775)

Condition: Good
Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta ... Book Company. Our mailers are 100% recyclable. Read more Show Less

Ships from: Atlanta, GA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2009

Feedback rating:

(7426)

Condition: Good
Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse.

Ships from: Portland, OR

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2009

Feedback rating:

(1542)

Condition: Like New
Fine New unread book from the publisher in like new condition and may have a remainder mark. Fast shipping and customer service is our number 1 priority!

Ships from: fall river, MA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$2.00
Seller since 2010

Feedback rating:

(2185)

Condition: Like New
Fine We ship daily Monday-Friday!

Ships from: Powder Springs, GA

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 2 of 4
Showing 11 – 20 of 35 (4 pages)
Close
Sort by

Overview

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!

Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.

  • Find the business side — explore the variety of social media options and research where your target audience hangs out
  • Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity
  • Establish your presence — start a blog or podcast to build a following
  • Follow and be followed — find the right people to follow on Twitter and get them to follow you
  • Fan out — showcase your company with a customized Facebook business page
  • Follow up — use analytics to assess the success of your social media campaign

Open the book and find:

  • Tips for finding your target market
  • Important legal considerations
  • Step-by-step guidance for setting up a campaign
  • Lots of helpful technology tools
  • Blogging and podcasting advice
  • How to make Twitter pay off for your business
  • Tools for analyzing your success in each medium
  • When to move forward and when to pull back
Read More Show Less

Product Details

  • ISBN-13: 9780470584682
  • Publisher: Wiley
  • Publication date: 9/21/2010
  • Series: For Dummies Series
  • Edition number: 1
  • Pages: 840
  • Product dimensions: 7.40 (w) x 9.20 (h) x 2.00 (d)

Meet the Author

Jan Zimmerman provides Web marketing and site management services to customers of Watermelon Mountain Web Marketing. She also wrote Web Marketing For Dummies.

Doug Sahlin has written books on everything from Web site building to digital photography, among them Building Web Sites All-in-One For Dummies.

Read More Show Less

Table of Contents

Introduction.

Book I: The Social Media Mix.

Chapter 1: Making the Business Case for Social Media.

Chapter 2: Plotting Your Social Media Marketing Strategy.

Chapter 3: Managing Your Cybersocial Campaign.

Chapter 4: Joining the Conversation.

Book II: Cybersocial Tools.

Chapter 1: Discovering Helpful Tech Tools.

Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media.

Chapter 3: Using Social Bookmarks and Social News.

Book III: Blogs, Podcasts, and Vlogs.

Chapter 1: Developing Your Strategic Mix.

Chapter 2: Building Your Blog.

Chapter 3: Creating a Podcast.

Chapter 4: Producing Your Videocast.

Chapter 5: Measuring Blogging, Podcasting, and Vlogging Metrics.

Book IV: Twitter.

Chapter 1: Getting to Know Twitter.

Chapter 2: Communing with Like-Minded People.

Chapter 3: Twitter Applications and Other Delights.

Chapter 4: Using Twitter with Other Social Media Marketing.

Chapter 5: Measuring Twitter Metrics.

Book V: Facebook.

Chapter 1: Getting to Know Facebook.

Chapter 2: Getting Around on Facebook.

Chapter 3: Using Facebook Features.

Chapter 4: Analyzing Facebook Metrics.

Book VI: LinkedIn.

Chapter 1: Getting Started with LinkedIn.

Chapter 2: LinkedIn Nuts and Bolts.

Chapter 3: Maximizing LinkedIn.

Chapter 4: Measuring Your Results.

Book VII: Other Social Media Marketing Sites.

Chapter 1: Weighing the Business Benefi ts of Minor Social Sites.

Chapter 2: Ning.

Chapter 3: MySpace.

Chapter 4: Flickr.

Chapter 5: Maximizing Stratifi ed Social Communities.

Book VIII: Measuring Your Results; Building on Your Success.

Chapter 1: Delving into Data.

Chapter 2: Comparing Metrics from Different Marketing Techniques.

Chapter 3: Tallying the Bottom Line.

Chapter 4: Making Decisions by the Numbers.

Chapter 5: Multiplying Your Impact.

Chapter 6: Staying Ahead of the Curve.

Index.

Read More Show Less

Customer Reviews

Average Rating 4.5
( 4 )
Rating Distribution

5 Star

(2)

4 Star

(1)

3 Star

(1)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted August 13, 2012

    Great book!

    Very helpful tips to jump start a social media program. Helpful SEO tips as well. Touches upon metrics in final chapters. A handful of links shared were dead links, but
    99.9% were great resources. Many insider tips that would otherwise take months to learn.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 27, 2013

    Ashley Walther awsome books for dummies

    You have to be kidin me for real. These books are so cool. Write back if you like these books for dummies.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 28, 2011

    No text was provided for this review.

  • Anonymous

    Posted June 21, 2011

    No text was provided for this review.

Sort by: Showing all of 4 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)