Social Media Marketing All-in-One For Dummies [NOOK Book]

Overview

If you need a guide through the social media maze, this book is just what you're looking for!

Since the first edition of this book, social media has evolved into a whole new creature. Your business can't afford to be left behind! This guide helps you take full advantage of social media marketing while it boosts your social media savvy. And you'll love how easily you can find what you need in one of these handy...

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Social Media Marketing All-in-One For Dummies

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Overview

If you need a guide through the social media maze, this book is just what you're looking for!

Since the first edition of this book, social media has evolved into a whole new creature. Your business can't afford to be left behind! This guide helps you take full advantage of social media marketing while it boosts your social media savvy. And you'll love how easily you can find what you need in one of these handy minibooks!

  • Define your goals — research where your target audience hangs out and define your marketing goals and objectives
  • Keep your perspective — analyze the various social media options and pay attention to what fits your budget and your customers
  • Make it easier — find out about productivity tools that help you post content in multiple locations, notify search engines, and monitor your progress
  • Tools of the trade — study the ways in which you might use blogs, podcasts, Pinterest, and small, special-interest networks
  • Maximize the big guys — find the secrets to success with Facebook and Twitter
  • New opportunities — discover new social media sites and what they offer your business
  • Metrics magic — explore Google Analytics and other tools to assess your performance

Open the book and find:

  • Why a social media campaign requires major planning
  • Cool tools to help your campaign
  • How to add social media to your SEO strategy
  • What you need to know about sharing images
  • Tips for using Google+
  • Compete effectively on Facebook and Twitter
  • Great mobile marketing opportunities
  • Attract business customers with LinkedIn

9 Books in 1

  • The Social Media Mix
  • Cybersocial Tools
  • Blogs, Podcasts, and Vlogs
  • Twitter®
  • Facebook ®
  • Google+™
  • Pinterest™
  • Other Social Media Marketing Sites
  • Measuring Results; Building on Success
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Product Details

  • ISBN-13: 9781118282304
  • Publisher: Wiley
  • Publication date: 10/10/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 792
  • Sales rank: 129,182
  • File size: 37 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Jan Zimmerman, author of Web Marketing For Dummies and owner of Watermelon Mountain Web Marketing, has provided online marketing and social media services to businesses of all sizes for 15 years. Deborah Ng is a freelance writer, blogger, community manager, social media consultant, and author of Online Community Management For Dummies.

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Table of Contents

Introduction 1

Book I: The Social Media Mix 9

Chapter 1: Making the Business Case for Social Media 11

Chapter 2: Tallying the Bottom Line 37

Chapter 3: Plotting Your Social Media Marketing Strategy 59

Chapter 4: Managing Your Cybersocial Campaign 83

Book II: Cybersocial Tools 107

Chapter 1: Discovering Helpful Tech Tools 109

Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 143

Chapter 3: Using Social Bookmarks, News, and Share Buttons 197

Book III: Blogs, Podcasts, and Video 221

Chapter 1: Growing Your Brand 223

Chapter 2: Building Your Blog 239

Chapter 3: Using Podcasts or Video in Your Content 259

Chapter 4: Sharing Images 273

Book IV: Twitter 281

Chapter 1: Using Twitter as a Marketing Tool 283

Chapter 2: Using Twitter as a Networking Tool 295

Chapter 3: Finding the Right Twitter Tools 309

Chapter 4: Supplementing Online Marketing Tools with Twitter 317

Chapter 5: Hosting Twitter Chats 325

Book V: Facebook 335

Chapter 1: Using Facebook as a Marketing Tool 337

Chapter 2: Creating and Sharing Content on Facebook 353

Chapter 3: Gaining Insights about Your Facebook Community 377

Chapter 4: Finding the Facebook Sweet Spot 383

Book VI: Google+ 389

Chapter 1: Leaping into Google+ 391

Chapter 2: Socializing in Circles 409

Chapter 3: Building Community through Pluses, Shares, and Comments 419

Chapter 4: Hanging with Your Google+ Community 433

Book VII: Pinterest 445

Chapter 1: Pinning Down Pinterest 447

Chapter 2: Marketing with Pinterest 477

Chapter 3: Driving Sales with Pinterest 495

Book VIII: Other Social Media Marketing Sites 503

Chapter 1: Weighing the Business Benefits of Minor Social Sites 505

Chapter 2: Linking Up for B2B Success 517

Chapter 3: Maximizing Stratified Social Communities 537

Chapter 4: Geomarketing Services 557

Chapter 5: Attracting Customers with Daily Deal Coupons 573

Chapter 6: Social Gaming 589

Chapter 7: Making Social Media Mobile 597

Chapter 8: Multiplying Your Impact 615

Book IX: Measuring Results; Building on Success 647

Chapter 1: Delving into Data 649

Chapter 2: Analyzing Content-Sharing Metrics 669

Chapter 3: Analyzing Twitter Metrics 681

Chapter 4: Analyzing Facebook Metrics 687

Chapter 5: Measuring Minor Social Media 695

Chapter 6: Comparing Metrics from Different Marketing Techniques 707

Chapter 7: Making Decisions by the Numbers 727

Index 741

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Customer Reviews

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Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted August 13, 2012

    Great book!

    Very helpful tips to jump start a social media program. Helpful SEO tips as well. Touches upon metrics in final chapters. A handful of links shared were dead links, but
    99.9% were great resources. Many insider tips that would otherwise take months to learn.

    3 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 27, 2013

    Ashley Walther awsome books for dummies

    You have to be kidin me for real. These books are so cool. Write back if you like these books for dummies.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 28, 2011

    No text was provided for this review.

  • Anonymous

    Posted June 21, 2011

    No text was provided for this review.

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