The Social Media Marketing Book

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More About This Book

Overview

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best — and avoid the worst — of the social web's unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

  • Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
  • Understand the history and culture of each social media type, including features, functionality, and protocols
  • Get clear-cut explanations of the methods you need to trigger viral marketing successes
  • Choose the technologies and marketing tactics most relevant to your campaign goals
  • Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators

Praise for The Social Media Marketing Book:

"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet." —Guy Kawasaki, co-founder of Alltop.com

"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that." —Chris Brogan, President of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the Social Web." — Brian Solis, publisher of leading marketing blog PR 2.0

Product Details

  • ISBN-13: 9780596806606
  • Publisher: O'Reilly Media, Incorporated
  • Publication date: 11/25/2009
  • Pages: 232
  • Sales rank: 423,717
  • Product dimensions: 7.90 (w) x 5.90 (h) x 0.60 (d)

Meet the Author

Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs. His work has been featured in The Twitter Book (O’Reilly), and many leading newpapers and periodicals. He is a popular speaker and was recently awarded Shorty and Semmy awards for social media and viral marketing. Dan currently works as an inbound marketing manager at HubSpot.

Table of Contents

Chapter 1: Introduction; 1.1 What Is Social Media Marketing?; 1.2 Big Brands and Social Media; 1.3 Small Business and Social Media; 1.4 Social Media and You; Chapter 2: Blogging; 2.1 Introduction; 2.2 History; 2.3 Protocol; 2.4 Platforms; 2.5 Content Strategies; 2.6 Building an Audience; 2.7 Takeaway Tips; Chapter 3: Twitter and Microblogging; 3.1 Introduction; 3.2 History; 3.3 Protocol; 3.4 Clients; 3.5 Takeaway Tips; Chapter 4: Social Networking; 4.1 Introduction; 4.2 History; 4.3 Protocol; 4.4 Facebook; 4.5 LinkedIn; 4.6 MySpace; 4.7 Takeaway Tips; Chapter 5: Media Sharing; 5.1 Introduction; 5.2 History; 5.3 Protocol; 5.4 YouTube; 5.5 Flickr; 5.6 SlideShare; 5.7 Takeaway Tips; Chapter 6: Social News and Bookmarking; 6.1 Introduction; 6.2 History; 6.3 Protocol; 6.4 Digg; 6.5 Reddit; 6.6 StumbleUpon; 6.7 Delicious; 6.8 Niche Sites; 6.9 Takeaway Tips; Chapter 7: Ratings and Reviews; 7.1 Introduction; 7.2 History; 7.3 Protocol; 7.4 Yelp; 7.5 Other Sites; 7.6 Takeaway Tips; Chapter 8: Forums; 8.1 Introduction; 8.2 History; 8.3 Protocol; 8.4 Research; 8.5 Engaging; 8.6 Takeaway Tips; Chapter 9: Virtual Worlds; 9.1 Introduction; 9.2 History; 9.3 Second Life; 9.4 Takeaway Tips; Chapter 10: Strategy, Tactics, and Practice; 10.1 Introduction; 10.2 Monitoring; 10.3 Research; 10.4 Campaigns Versus Ongoing Strategy; 10.5 Integration; 10.6 Calls to Action; 10.7 Takeaway Tips; Chapter 11: Measurement; 11.1 Introduction; 11.2 Metrics; 11.3 Goal Setting; 11.4 Software; 11.5 Takeaway Tips; Acknowledgments; Colophon;

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Sort by: Showing all of 10 Customer Reviews

  • Posted January 9, 2010

    more from this reviewer

    Get an overview of the social media marketing landscape

    Social media is one of the hottest topics in marketing today. Everyone puts "social media expert "on their resumes just like people put "Web Designer" on their cards a generation ago simply because they knew how to use Pagemill.

    Dan Zarrella, however, is a true expert and does a great job of sharing his knowledge of social media marketing. Unlike other O'Reilly books, this is not a technical book at at, but rather targets a business market. No computer knowledge is necessary. The reader is given a complete overview of the landscape that is social media. Obvious examples like Facebook and Twitter are in here, but he also covers other web properties as well as blogging and how all integrate into a complete Social Media Marketing Campaign.

    Each chapter covers a small social media topic in order to make it easily digestible to a "newbie." The book is well organized and includes a great table of contents and index along with a review at the end so you have a "takeaway" of where to go from there. If you already use Facebook and Twitter and have created a blog, this book isn't targeted to you. The book is designed for the traditional marketing manager who has been dragging their feet on creating a fan page on Facebook. Also the CEO of the company or the Executive Director of a non-profit might want to read this if they refuse to create a marketing manager position. The book is a very quick read--so no excuses for the boss to say they don't have time to read this. No fancy tips or tricks...this is the 101 survey course.

    I do consider myself knowledgeable about Social Media so much of the book was an easy overview for me. Along the way I did gain a tip or two. If I had this book when I first started my Social Media Marketing Campaign I would have saved months of research and avoided many mistakes. If you've been reliably tweeting and updating your Facebook fan page, then you probably already understand the concepts in this book.

    Pros: Assumes no background in social media and walks the reader through the entire landscape
    Cons: Intermediate users of social media won't find much value in this, this is a novice book through and through

    3 out of 3 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted January 23, 2010

    Social Media Marketing

    This book was very infomative. I am not that well versed on what is going on on the internet. In reading this book I was surprised but came away informed about the different media's online. It took each subject and explained what it is, the history, and how to best use it for your purposes.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted November 23, 2009

    Comprehensive and Step-By-Step Introduction to Social Media; A Must Read for Marketing Managers and Students

    Social Media isn't coming; it's here. And in a highly competitive and crowded marketplace, businesses cannot afford to ignore the vast potential of social media sites like Facebook, Twitter, Digg, LinkedIn and MySpace. But it can be daunting to get started and know how or where to begin; Dan Zarrella's book provides just the right amount of information to get you started, without being overwhelming.

    For a business or brand, The Social Media Marketing Book will help you figure out which sites are right for you, and which are not. It will also start you down the path to having the best social media presence in your industry, whatever it may be.

    For marketing or advertising professionals and students, Zarrella will help guide you to the right strategy for clients, while providing a broad overview so that you always know just enough about every hot topic in social media.

    A quick yet thorough read, this book is a must on anyone's shelf who wants to keep up or move forward in marketing.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

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