Social Media Marketing: An Hour a Day / Edition 2

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Overview

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

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Product Details

  • ISBN-13: 9781118194492
  • Publisher: Wiley
  • Publication date: 3/13/2012
  • Edition number: 2
  • Pages: 432
  • Sales rank: 529,061
  • Product dimensions: 7.30 (w) x 9.10 (h) x 1.00 (d)

Table of Contents

Pt. I The Foundation of Social Media 1

Ch. 1 Backlash 3

Ch. 2 The Marketer's Dilemma 15

Ch. 3 What Is Social Media? 31

Pt. II Month 1: Prepare for Social Marketing 47

Ch. 4 Week 1: Web 2.0: The Social Web 49

Ch. 5 Week 2: The Social Feedback Cycle 79

Ch. 6 Week 3: Touchpoint Analysis 103

Ch. 7 Week 4: Influence and Measurement 127

Pt. III Month 2: Social Media Channels 151

Ch. 8 Week 1: Build a Social Media Campaign 153

Ch. 9 Week 2: Social Platforms 181

Ch. 10 Week 3: Social Content: Multimedia 209

Ch. 11 Week 4: Social Content: Reviews, Ratings, and Recommendations 237

Ch. 12 Week 5: Social Interactions 263

Pt. IV Month 3: Complete tour Plan 287

Ch. 13 Week 1: Objectives, Metrics, and ROI 289

Ch. 14 Week 2: Present Your Social Media Plan 317

App. A Worksheets 343

App. B Additional Social Media Resources 389

Index 395

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