×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Social Media Marketing: An Hour a Day
     

Social Media Marketing: An Hour a Day

4.5 2
by Dave Evans, Susan Bratton
 

See All Formats & Editions

Updated with 100 pages of new content, this edition is better than ever

In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon,

Overview

Updated with 100 pages of new content, this edition is better than ever

In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.

Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.

  • Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns
  • Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla
  • Shows you how to track and measure results and integrate that information into your overall marketing plan
  • Features case studies, step-by-step instructions, and hands-on tutorials

If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

Product Details

ISBN-13:
9781118240540
Publisher:
Wiley
Publication date:
02/15/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
432
Sales rank:
668,554
File size:
9 MB

Meet the Author

About the Author

Dave Evans is a VP of social strategy at Social Dynamx, a software firm delivering a scalable social media platform for customer care. Dave has been involved with social media programs for clients including Intel, Dell, Pepsi, the Dallas/Fort Worth and Bangalore International Airports, and others. He serves on the advisory boards for social technology startups including Friend2Friend and Netbase. He is also a ClickZ columnist and frequent keynote presenter, and has served on the advisory board for ad:tech and the Measurement and Metrics Council for the Word of Mouth Marketing Association.

www.sybex.com

www.sybex.com/go/socialmediahour

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews

Social Media Marketing: An Hour a Day 4.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago