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Facebook, Twitter, LinkedIn, YouTube — social media is where your customers are, and where your business needs to have a solid presence. Learn how to stand out in the marketplace with this easy-to-use eLearning Kit! Find out what should go into your plan, key techniques for each site, how to analyze your results, and much...
Facebook, Twitter, LinkedIn, YouTube — social media is where your customers are, and where your business needs to have a solid presence. Learn how to stand out in the marketplace with this easy-to-use eLearning Kit! Find out what should go into your plan, key techniques for each site, how to analyze your results, and much more!
Learn what you need — find out what social authority is, why you want it, and how to use foundational accounts
All a-Twitter — see how to attract a Twitter audience and use Twitter lists and chat
Many ways to get social — explore Facebook business Pages, create a group on LinkedIn, and gain an audience on YouTube
Be where they are — take advantage of location-based marketing tools such as Groupon and LivingSocial
Figure your ROI — learn about built-in and custom tools for analyzing your success
Open and find:
How to develop a branded look
Tips for creating social press releases
All about advertising on different sites
Ways to help search engines find you
Hints for attracting new customers
How to set up a YouTube channel
Why to consider merging social media accounts
The difference between business ROI and social ROI
Includes CD-ROM and Online Course See inside for details!
Book, CD, or both — pick the way you learn best
Three hours of social media marketing instruction
Easy-to-follow format that lets you learn at your own pace
The For Dummies eLearning Kit lets you choose your ideal way to learn—from the book, the CD, or both!
Learn from a full-color, richly illustrated book
If you prefer to learn from a book, this one is perfect. Step-by-step instructions get you going, while clear definitions, hands-on tutorials, and progress assessments make learning social media marketing a snap.
The book includes:
Clear tutorials that cover creating and enacting your marketing plan
Lessons on using all major social media sites
Defined objectives, concept descriptions, and practice exercises
Learn interactively and see how it's done with the CD-ROM
If you like to see and hear instructions, the CD offers narrated steps, illustrations, animations, exercises, and resources. Eight lessons explain planning, working with each site, advertising, analysis, and more.
The CD-ROM includes:
Three hours of digital training in social media marketing
Integrated audio and video instruction
Easy navigation controls and progress-tracking features
Lesson 1: Getting Started with Social Media Marketing 7
Lesson 2: Creating Your Strategic Marketing and Management Plan 35
Lesson 3: Social Media Marketing on Twitter 67
Lesson 4: Social Media Marketing on Facebook 109
Lesson 5: Social Media Marketing on LinkedIn 141
Lesson 6: Social Media Marketing on YouTube 179
Lesson 7: Social Media Marketing with Geolocation and Location Platforms 223
Lesson 8: Analysis and Calculation: Figuring Your Social ROI 247
About the CD 271
End-User License Agreement 291