Social Media Marketing eLearning Kit For Dummies [NOOK Book]

Overview

Get your business booming with Facebook, Twitter, and other social media — learn how now!

Facebook, Twitter, LinkedIn, YouTube — social media is where your customers are, and where your business needs to have a solid presence. Learn how to stand out in the marketplace with this easy-to-use eLearning Kit! Find out what should go into your plan, key techniques for each site, how to analyze your results, and much...

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Social Media Marketing eLearning Kit For Dummies

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Overview

Get your business booming with Facebook, Twitter, and other social media — learn how now!

Facebook, Twitter, LinkedIn, YouTube — social media is where your customers are, and where your business needs to have a solid presence. Learn how to stand out in the marketplace with this easy-to-use eLearning Kit! Find out what should go into your plan, key techniques for each site, how to analyze your results, and much more!

  • Learn what you need — find out what social authority is, why you want it, and how to use foundational accounts

  • All a-Twitter — see how to attract a Twitter audience and use Twitter lists and chat

  • Many ways to get social — explore Facebook business Pages, create a group on LinkedIn, and gain an audience on YouTube

  • Be where they are — take advantage of location-based marketing tools such as Groupon and LivingSocial

  • Figure your ROI — learn about built-in and custom tools for analyzing your success

Open and find:

  • How to develop a branded look

  • Tips for creating social press releases

  • All about advertising on different sites

  • Ways to help search engines find you

  • Hints for attracting new customers

  • How to set up a YouTube channel

  • Why to consider merging social media accounts

  • The difference between business ROI and social ROI

Includes CD-ROM and Online Course See inside for details!

Includes:

  • Book, CD, or both — pick the way you learn best

  • Three hours of social media marketing instruction

  • Easy-to-follow format that lets you learn at your own pace

The For Dummies eLearning Kit lets you choose your ideal way to learn—from the book, the CD, or both!

Learn from a full-color, richly illustrated book

If you prefer to learn from a book, this one is perfect. Step-by-step instructions get you going, while clear definitions, hands-on tutorials, and progress assessments make learning social media marketing a snap.

The book includes:

  • Clear tutorials that cover creating and enacting your marketing plan

  • Lessons on using all major social media sites

  • Defined objectives, concept descriptions, and practice exercises

Learn interactively and see how it's done with the CD-ROM

If you like to see and hear instructions, the CD offers narrated steps, illustrations, animations, exercises, and resources. Eight lessons explain planning, working with each site, advertising, analysis, and more.

The CD-ROM includes:

  • Three hours of digital training in social media marketing

  • Integrated audio and video instruction

  • Easy navigation controls and progress-tracking features

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Product Details

  • ISBN-13: 9781118119150
  • Publisher: Wiley
  • Publication date: 2/7/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 304
  • Sales rank: 1,157,019
  • File size: 21 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Phyllis Khare is the Social Media strategist and a regular columnist for iPhone Life magazine. She is a dynamic speaker and trainer, and has been a featured guest on Social Media Examiner, eMarketingVids, and Social Media Manners Twitter Events. She is coauthor of Facebook Marketing All-in-One For Dummies.
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Table of Contents

Introduction 1

Lesson 1: Getting Started with Social Media Marketing 7

Lesson 2: Creating Your Strategic Marketing and Management Plan 35

Lesson 3: Social Media Marketing on Twitter 67

Lesson 4: Social Media Marketing on Facebook 109

Lesson 5: Social Media Marketing on LinkedIn 141

Lesson 6: Social Media Marketing on YouTube 179

Lesson 7: Social Media Marketing with Geolocation and Location Platforms 223

Lesson 8: Analysis and Calculation: Figuring Your Social ROI 247

About the CD 271

Index 275

End-User License Agreement 291

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