Social Media Marketing Essential Learning Kit

Overview

A complete book-and-DVD social media marketing trainingpackage

Social media is a powerful business marketing tool, but how doyou begin? What content should you put where? How do you measureresults? This value-priced training package is what you need tojump-start your social media marketing. It features Social MediaMarketing: An Hour a Day, Second Edition, by renowned socialmedia strategist Dave Evans, plus Learning Social Media Marketing,A Video Introduction, with six hours of ...

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Overview

A complete book-and-DVD social media marketing trainingpackage

Social media is a powerful business marketing tool, but how doyou begin? What content should you put where? How do you measureresults? This value-priced training package is what you need tojump-start your social media marketing. It features Social MediaMarketing: An Hour a Day, Second Edition, by renowned socialmedia strategist Dave Evans, plus Learning Social Media Marketing,A Video Introduction, with six hours of video lessons on ahigh-definition DVD. You'll master smart techniques and tactics,and above all, how to implement a social media marketing plan thatworks.

  • Offers overworked marketers, advertisers, PR pros, and smallbusiness owners a step-by-step approach to learning andimplementing winning social media marketing strategies andtechniques
  • Helps you understand the different platforms, includinglocation-based services and mobile marketing
  • Covers how to craft a plan, create content, use analytics tomeasure results, and much more
  • Includes Social Media Marketing: An Hour a Day, SecondEdition, which uses the popular Sybex hour-a-day approach todemystify intimidating topics and help readers follow smart, testedguidelines
  • Also includes the Learning Social Media Marketing, A VideoIntroduction DVD, featuring six hours of high-definition,high-quality instruction viewable on laptops, PCs, smartphones, andtablets

Understand concepts and tools, build a plan, and succeed withSybex's Social Media Marketing Essential Learning Kit.

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Product Details

  • ISBN-13: 9781118738443
  • Publisher: Wiley
  • Publication date: 5/28/2013
  • Edition number: 1
  • Pages: 400
  • Sales rank: 1,538,000
  • Product dimensions: 17.50 (w) x 9.30 (h) x 1.50 (d)

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