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Social Media Marketing Essential Learning Kit

Overview

A complete book-and-DVD social media marketing training package

Social media is a powerful business marketing tool, but how do you begin? What content should you put where? How do you measure results? This value-priced training package is what you need to jump-start your social media marketing. It features Social Media Marketing: An Hour a Day, Second Edition, by renowned social media strategist Dave Evans, plus Learning Social Media Marketing, A Video Introduction, with six ...

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Overview

A complete book-and-DVD social media marketing training package

Social media is a powerful business marketing tool, but how do you begin? What content should you put where? How do you measure results? This value-priced training package is what you need to jump-start your social media marketing. It features Social Media Marketing: An Hour a Day, Second Edition, by renowned social media strategist Dave Evans, plus Learning Social Media Marketing, A Video Introduction, with six hours of video lessons on a high-definition DVD. You'll master smart techniques and tactics, and above all, how to implement a social media marketing plan that works.

  • Offers overworked marketers, advertisers, PR pros, and small business owners a step-by-step approach to learning and implementing winning social media marketing strategies and techniques
  • Helps you understand the different platforms, including location-based services and mobile marketing
  • Covers how to craft a plan, create content, use analytics to measure results, and much more
  • Includes Social Media Marketing: An Hour a Day, Second Edition, which uses the popular Sybex hour-a-day approach to demystify intimidating topics and help readers follow smart, tested guidelines
  • Also includes the Learning Social Media Marketing, A Video Introduction DVD, featuring six hours of high-definition, high-quality instruction viewable on laptops, PCs, smartphones, and tablets

Understand concepts and tools, build a plan, and succeed with Sybex's Social Media Marketing Essential Learning Kit.

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Product Details

  • ISBN-13: 9781118738443
  • Publisher: Wiley
  • Publication date: 5/28/2013
  • Edition number: 1
  • Pages: 400
  • Sales rank: 1,463,504
  • Product dimensions: 17.50 (w) x 9.30 (h) x 1.50 (d)

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