Social Media Marketing For Dummies

Overview

Social Media Marketing For Dummies, 3rd Edition presents the essence of planning, launching, managing, and assessing a social marketing campaign in an economic 350-page guide - perfect for time-pressed marketers. This edition adds exciting new content that covers all of the new trends in social media. Content includes:

  • Getting social with your marketing - an overview of your choices, including reviewing sites, monitoring competitors, and ...
See more details below
Social Media Marketing For Dummies

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

Available for Pre-Order
This item will be available on November 10, 2014.
NOOK Book (eBook)
$14.99
BN.com price
(Save 44%)$26.99 List Price

Overview

Social Media Marketing For Dummies, 3rd Edition presents the essence of planning, launching, managing, and assessing a social marketing campaign in an economic 350-page guide - perfect for time-pressed marketers. This edition adds exciting new content that covers all of the new trends in social media. Content includes:

  • Getting social with your marketing - an overview of your choices, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans.
  • Practicing social media in the social Web - launching a campaign, developing a voice, reaching your audience on key and niche platforms, embracing the influencers.
  • Reaching your audience via mainstream platforms - A brand new section of the book drilling down into the top social platforms including Facebook, Twitter, Google+, LinkedIn, and others.
  • Old marketing is new again - getting social with existing Web properties including a company site, blog, mobile tools, and advertising. Also addresses giving social license to employees and metrics.
  • The Part of Tens - the traditional closer in all For Dummies books offers tips on creating a social campaign, avoiding common mistakes, and key resources.
Read More Show Less

Product Details

  • ISBN-13: 9781118985533
  • Publisher: Wiley
  • Publication date: 11/17/2014
  • Edition number: 3
  • Pages: 408

Table of Contents

Introduction 1

Part I: Getting Social with Your Marketing 7

Chapter 1: Understanding Social Media Marketing 9

Chapter 2: Discovering Your SMM Competitors 31

Chapter 3: Getting in the Social Media Marketing Frame of Mind 53

Part II: Practicing SMM on the Social Web 73

Chapter 4: Launching SMM Campaigns 75

Chapter 5: Developing Your SMM Voice 95

Part III: Reaching Your Audience via Mainstream Social Platforms 111

Chapter 6: Finding the Right Platforms 113

Chapter 7: Exploring SMM Strategies for Facebook 127

Chapter 8: Marketing on Twitter 139

Chapter 9: Creating a YouTube Strategy 153

Chapter 10: Making foursquare Work for You 167

Chapter 11: Considering LinkedIn 175

Chapter 12: Viewing Google through a Different Lens 193

Chapter 13: Marketing via Niche Networks and Online Communities 203

Chapter 14: Accounting for the Influencers 219

Part IV: Old Marketing Is New Again with SMM 235

Chapter 15: Practicing SMM on Your Website 237

Chapter 16: Becoming an Authentic and Engaged Advertiser 255

Chapter 17: Building an SMM Mobile Campaign 271

Chapter 18: Energizing Your Employees for Social Media Marketing 293

Chapter 19: Applying Metrics to the SMM Realm 309

Chapter 20: Understanding Social Media Governance and Tools 329

Chapter 21: Moving Towards Real-Time Marketing 339

Part V: The Part of Tens 349

Chapter 22: Ten SMM Best Practices 351

Chapter 23: Ten Common SMM Mistakes 357

Chapter 24: Ten SMM-Related Must-Read Blogs 363

Chapter 25: Ten Top SMM Tools 367

Index 371

Read More Show Less

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)