Social Media Marketing For Dummies

Social Media Marketing For Dummies

by Shiv Singh, Stephanie Diamond
     
 

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Get the last word on the most up-to-date social media marketing techniques

If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide

Overview

Get the last word on the most up-to-date social media marketing techniques

If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them.

  • Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans
  • Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers
  • Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives
  • Learn to monitor results and assess your program's effectiveness

This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!

Product Details

ISBN-13:
9781118065143
Publisher:
Wiley
Publication date:
04/03/2012
Series:
For Dummies Series
Pages:
408
Sales rank:
1,166,227
Product dimensions:
7.40(w) x 9.20(h) x 1.00(d)

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Meet the Author

Shiv Singh (New York, NY) is one of the leading voices in social media marketing. He's currently the Head of Digital for PepsiCo. Prior to that position, he led the digital strategy for leading online advertising/marketing firm Razorfish.
Stephanie Diamond (New York, NY) is president of Digital Media Works, a firm that offers e-commerce and branding assistance to businesses. She is also author of Prezi For Dummies and Dragon NaturallySpeaking For Dummies.

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