Social Media Marketing For Dummies [NOOK Book]

Overview

Learn how easy it is for your market to get your message

Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your ...

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Social Media Marketing For Dummies

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This item will be available on November 10, 2014.
NOOK Book (eBook)
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Overview

Learn how easy it is for your market to get your message

Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.

Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:

  • Use Twitter, blogs, Facebook, and other social media outlets to full advantage
  • Create your own online spokesperson for your brand
  • Identify social media sites that appeal to your target audience
  • Tell which social platform works for which objectives
  • Develop a unique, Google-able voice in social media
  • Optimize your page to attract clicks and customers
  • Set up a program to assess your success and measure your results

Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

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Product Details

  • ISBN-13: 9781118985359
  • Publisher: Wiley
  • Publication date: 11/10/2014
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 3
  • Pages: 408

Meet the Author

Shiv Singh is global head of digital for PepsiCo Beverages. Previously, he worked with Razorfish. Shiv has been published widely, and he has spoken at conferences such as South by Southwest Interactive, the Direct Marketing Association's Leader's Forum, OMMA Global, O'Reilly Graphing Social Patterns, the ARF Annual Summit, and the Social Ad Summit. He has also been quoted in the Wall Street Journal and by Reuters, Associated Press, Adweek, Ad Age, and several other noted publications discussing digital strategy and social influence marketing.

Stephanie Diamond is a thought leader and management marketing professional with years of experience building profits in more than 75 different industries. She has worked with solopreneurs, small business owners, and multibillion dollar corporations. Stephanie's other books include Prezi For Dummies and Dragon Naturally Speaking For Dummies.

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Table of Contents

Introduction 1

Part I: Getting Social with Your Marketing 7

Chapter 1: Understanding Social Media Marketing 9

Chapter 2: Discovering Your SMM Competitors 31

Chapter 3: Getting in the Social Media Marketing Frame of Mind 53

Part II: Practicing SMM on the Social Web 73

Chapter 4: Launching SMM Campaigns 75

Chapter 5: Developing Your SMM Voice 95

Part III: Reaching Your Audience via Mainstream Social Platforms 111

Chapter 6: Finding the Right Platforms 113

Chapter 7: Exploring SMM Strategies for Facebook 127

Chapter 8: Marketing on Twitter 139

Chapter 9: Creating a YouTube Strategy 153

Chapter 10: Making foursquare Work for You 167

Chapter 11: Considering LinkedIn 175

Chapter 12: Viewing Google through a Different Lens 193

Chapter 13: Marketing via Niche Networks and Online Communities 203

Chapter 14: Accounting for the Influencers 219

Part IV: Old Marketing Is New Again with SMM 235

Chapter 15: Practicing SMM on Your Website 237

Chapter 16: Becoming an Authentic and Engaged Advertiser 255

Chapter 17: Building an SMM Mobile Campaign 271

Chapter 18: Energizing Your Employees for Social Media Marketing 293

Chapter 19: Applying Metrics to the SMM Realm 309

Chapter 20: Understanding Social Media Governance and Tools 329

Chapter 21: Moving Towards Real-Time Marketing 339

Part V: The Part of Tens 349

Chapter 22: Ten SMM Best Practices 351

Chapter 23: Ten Common SMM Mistakes 357

Chapter 24: Ten SMM-Related Must-Read Blogs 363

Chapter 25: Ten Top SMM Tools 367

Index 371

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