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Posted February 21, 2013
A Good Starting Point
According to the Chartered Institute of Marketing "marketing is the management process responsible for identifying, anticipating and
satisfying customer requirements profitably". When it comes to online marketing the definition still stands with the exception that it is
done using the web. Online marketing has the potential to give you maximum customer reach and quick direct impact.
Online marketing has been proven to be more effective than traditional Marketing. That being said, it means nothing if you have a
business and don't know the first thing about marketing online. In the past 'Selling' has been confused for Marketing. Once you are
aware of the difference then you are one step closer to being able to market effectively. It's not enough just knowing the definitions, you
have to know how to apply it or execute the process.
Stephen has written a very basic and helpful guide to marketing your business online. It is a beginners guide and by far not extensive.
This is the book that will help the young and inexperienced business owner learn how to use the internet to their advantage. He
introduces the reader to Social Media marketing and explains how it can be used to grow your business.
This is the kind of book you want to read when you are in search of results. Stephen write from an expert point of view and the accuracy
is impeccable. The book is very practical and anyone reading can get a sense of what to do next. Blogging is one of the latest trends in
promoting businesses, ideas, good, services and a number of other things online. I appreciated how well Stephen dealt with this part.
I believe the information was very useful and feasible. In this highly digitized age, if you have a business and it does not have an online
presence, it is very difficult to be noticed. The brick and mortar era is in the past. People are doing almost everything online. New
business owners can put Stephen's advice to use and start seeing results right away.
I would highly recommend this book simply because I feel it is a necessity.
Posted December 14, 2012
Marketing Online: Time to Market on the Internet is opportune book about internet marketing. Stephen Williams it wasn’t only an expert in the fields of relationship he is also an expert in business and fitness as well. In Marketing Online, he gives us understandable and simple explanation of how you can use the internet as an advantage to your business. It is simple enough for beginners to understand but with enough helpful information for established businesses to benefit from, it is a great small introduction to the sometimes confusing world of internet marketing and social networking. He explains mostly about social media and how it can benefit you. Social media isn't only a way where you can just talk to your friends and family, but you can also use it as a way of internet marketing. There are millions of people using Facebook, Google, Yahoo, Twitter, and Youtube each one and every day. So it's definitely a great idea to market your business through social media since there are so many people using it. It is also good for those looking to start a business and it offers some attractive good quality advice on how to determine what site that you should go into. It was a little short, but it was packed full of good information that will definitely benefit a lot of people. I will be recommending it to my associates and I can't wait to see how it impacts their profits.
If you are starting a business or have a business that is failing to succeed, this book could be a real blessing.
Posted December 12, 2012
Now owning a business is one thing. However, if you want that business to succeed you're going to need to work really hard at it. You're going to have to be involved in networking and definitely in marketing. This book is about one aspect of marketing that you want to make sure you don't forget. The internet. That's because nearly everything is online these days and this is the place that most people do their shopping or at least previewing before they buy. So where on the internet should you be? Social media sites.
This book discusses plenty of ways that you and your business can use social media to get the best outcome possible. You'll be able to interact with a ton of different people and you'll be able to do it easily. Social media is a great way to meet people whether you're an individual or a business and this book will show you how.
If you own a business, whether it's a big or small one you should read this book because it will help you to expand. After all, a business that doesn't expand doesn't succeed. So make sure that you're getting online and using some of the best techniques once you do get there. It could mean the difference between success and failure.
This book had several different ideas about what you can do to make your business stand out better to people online. It also talked about the best ways to market and get business. It's all about networking now. It's all about who you can reach out to.
I thought this was great for anyone that owns a business because it will definitely be a huge help to them. Of course, I don't have a business so it wasn't really all that helpful to me. If I did however, I know this book would be great because I know how great it would be for some of my friends that actually do have businesses of their own.
This book did a really good job of meeting its goal of teaching people how to make their business better through online marketing. You'll be able to learn a lot from it and you'll also be able to really see what the big deal is about the internet and how much it can help you. You don't want to miss out on the chance to get all the business the World Wide Web has to offer you.
If you have a business definitely, pick up this book. I would strongly encourage any of my friends to do so. They'll be able to learn a lot and they'll be able to keep their business going even during the current recession with some of these helpful tips.