Social Media Marketing / Edition 1

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Overview

Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer’s toolbox.

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Product Details

  • ISBN-13: 9780132551793
  • Publisher: Prentice Hall
  • Publication date: 1/31/2012
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 2.80 (w) x 0.90 (h) x 0.30 (d)

Table of Contents

Section I: Foundations of Social Media Marketing

Chapter1: The Horizontal Revolution
Chapter 2: Strategic Planning with Social Media
Chapter 3: Social Consumers
Chapter 4: Digital communities

Section II: The Four Zones of Social Media

Chapter 5: Social Communities
Chapter 6: Social Publishing
Chapter 7: Social Entertainment
Chapter 8: Social Commerce

Section III: Measuring Users and Social Media Campaigns

Chapter 9: Social Media for Consumer Insight
Chapter 10: Social Media Metrics

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