Social Media Marketing / Edition 1

by Tracy Tuten, Michael R. Solomon

Overview

Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer’s toolbox.

Product Details

ISBN-13:	9780132551793
Publisher:	Prentice Hall
Publication date:	01/31/2012
Edition description:	Older Edition
Pages:	272
Product dimensions:	2.80(w) x 0.90(h) x 0.30(d)

Table of Contents

Section I: Foundations of Social Media Marketing

Chapter1: The Horizontal Revolution
Chapter 2: Strategic Planning with Social Media
Chapter 3: Social Consumers
Chapter 4: Digital communities

Section II: The Four Zones of Social Media

Chapter 5: Social Communities
Chapter 6: Social Publishing
Chapter 7: Social Entertainment
Chapter 8: Social Commerce

Section III: Measuring Users and Social Media Campaigns

Chapter 9: Social Media for Consumer Insight
Chapter 10: Social Media Metrics