Social Media Metrics: How to Measure and Optimize Your Marketing Investment

( 2 )

Overview

Filling a key need for serious online marketers, Social Media Metrics gives you an A-Z guide to using date to drive your social media marketing efforts. Inside you'll find how best to assess your Twitter and Facebook followings (hint: more is not always better), how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. Filled with the numbers that matter and specific examples of how to use them, Social Media Metrics equips you to successfully ...

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Overview

Filling a key need for serious online marketers, Social Media Metrics gives you an A-Z guide to using date to drive your social media marketing efforts. Inside you'll find how best to assess your Twitter and Facebook followings (hint: more is not always better), how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. Filled with the numbers that matter and specific examples of how to use them, Social Media Metrics equips you to successfully market on the social Web.

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Product Details

  • ISBN-13: 9780470583784
  • Publisher: Wiley
  • Publication date: 4/5/2010
  • Series: New Rules Social Media Series , #3
  • Edition number: 1
  • Pages: 272
  • Sales rank: 950,480
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and aconsultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association.
For more information, please visit JimSterne.com.

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Table of Contents

Foreword x

Acknowledgments xiii

Introduction: Getting Started-Understanding the Ground Rules xv

Chapter 1 Getting Focused-Identifying Goals 1

Chapter 2 Getting Attention-Reaching Your Audience 15

Chapter 3 Getting Respect-Identifying Influence 51

Chapter 4 Getting Emotional-Recognizing Sentiment 77

Chapter 5 Getting Response-Triggering Action 105

Chapter 6 Getting the Message-Hearing the Conversation 123

Chapter 7 Getting Results-Driving Business Outcomes 163

Chapter 8 Getting Buy-In-Convincing Your Colleagues 199

Chapter 9 Getting Ahead-Seeing the Future 213

Appendix: Resources 229

Index 235

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Posted January 27, 2011

    Great resource for figuring out how to establish useful metrics for social media.

    I would give it a higher rating for the content, however the nook version of the book had some issues with the formatting and typos. I hope Wiley can go in and make the changes to make it more readable on the nook, particularly Tables and specifically Table 7.1. There were also instances where "isis" kept showing up, just something to watch out for.

    For the content by Jim Sterne it was fantastic and a great resource for measuring social media and he was very generous in sharing lots and lots of resources that he felt might be helpful.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 4, 2011

    No text was provided for this review.

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