Social Media Metrics Secrets

Social Media Metrics Secrets

5.0 1
by John Lovett
     
 

View All Available Formats & Editions

Invaluable advice on analyzing and measuring the effects of social media

Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and

See more details below

Overview

Invaluable advice on analyzing and measuring the effects of social media

Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media.

  • Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers
  • Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals
  • Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future

Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.

Read More

Product Details

ISBN-13:
9781118149027
Publisher:
Wiley
Publication date:
07/07/2011
Series:
Secrets , #159
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
384
Sales rank:
1,193,923
File size:
10 MB

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >