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Sample Chapter 1, from The New Rules of Marketing & PR, 3rd edition: David Meerman ...
Sample Chapter 1, from The New Rules of Marketing & PR, 3rd edition: David Meerman Scott explains the changing requirements of promoting products or services in the new digital age.
Sample Chapter 2, from Inbound Marketing: Brian Halligan and Dharmesh Shah show you how to stop pushing your message out and start pulling your customers in.
Sample Chapter 3, from Content Rules: Ann Handley and C.C. Chapman equip you with the know-how to develop marketing content that people care about and will want to share.
Sample Chapter 4, from UnMarketing: Scott Stratten will show you how to stop marketing and start engaging.
Sample Chapter 5, from The End of Business as Usual: Brian Solis highlights the new era of business and consumerism—and the role businesses play in defining it.
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Posted April 15, 2012
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