Social Media Reading Sampler: Excerpts by Lee Odden, Jeanne Hopkins, Jamie Turner, Mike Proulx, Stacey Shepatin, Kipp Bodnar, Jeff Cohen, Frank Elias [NOOK Book]

Overview

Let our experts show you how to take your existing social media marketing efforts to the next level to grow your business. In this Social Media Reading Sampler (Volume 2), we've gathered together excerpts from 5 of our leading new social media marketing and PR books to help you engage with customers, build a loyal following, get found online, grow your business, measure ROI, and more:

Sample Chapter 1, from Go Mobile: Jeanne Hopkins and Jamie Turner will walk you through how to ...

See more details below
Social Media Reading Sampler: Excerpts by Lee Odden, Jeanne Hopkins, Jamie Turner, Mike Proulx, Stacey Shepatin, Kipp Bodnar, Jeff Cohen, Frank Elias

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
FREE
Note: This NOOK Book can be purchased in bulk. Please email us for more information.

Overview

Let our experts show you how to take your existing social media marketing efforts to the next level to grow your business. In this Social Media Reading Sampler (Volume 2), we've gathered together excerpts from 5 of our leading new social media marketing and PR books to help you engage with customers, build a loyal following, get found online, grow your business, measure ROI, and more:

Sample Chapter 1, from Go Mobile: Jeanne Hopkins and Jamie Turner will walk you through how to set up, run, and measure effective mobile marketing campaigns. Includes examples of successful campaigns from Fortune 500 companies.

Sample Chapter 2, from Social TV: Stacey Shepatin and Mike Proulx on the latest innovations in social TV, how marketers and brand managers can engage with viewers on this innovative new platform, and examples of companies already doing it.

Sample Chapter 3, from The B2B Social Media Book: Kip Bodnar and Jeffrey Cohen equip you with the know-how to use social media tools to generate more B2B leads and close more deals.

Sample Chapter 4, from Optimize: Lee Odden’s expert advice on integrating social media and SEO into your content marketing strategy.

Sample Chapter 5, from At Your Service: Customer relations expert Frank Eliason explains how to refocus your business on customers and employees to see a positive impact on your bottom line.

Download and enjoy!

Read More Show Less

Product Details

  • ISBN-13: 9781118446195
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 5/22/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Sales rank: 162,029
  • File size: 4 MB

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)