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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
     

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

4.6 6
by Olivier Blanchard
 

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Use Social and Viral Technologies to Supercharge Your Customer Service!

 

Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement,

Overview

Use Social and Viral Technologies to Supercharge Your Customer Service!

 

Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

 

You’ll learn how to:

  • Align social communications with broader business goals and functions
  • Plan for effective performance measurement
  • Establish clarity of vision, purpose, and execution
  • Implement guidelines and operations for effectively managing social media
  • Get started by “listening before talking”
  • Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives
  • Use social media to deliver real-time, optimized customer support
  • Leverage mobility and the “on-the-fly” social media culture
  • Measure FRY (Frequency, Reach, and Yield)

Includes a foreword by Brian Solis.

Product Details

ISBN-13:
9780132678025
Publisher:
Pearson Education
Publication date:
02/22/2011
Series:
Que Biz-Tech
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
350
Sales rank:
831,594
File size:
3 MB

Meet the Author

Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management experience ranging from manufacturing and distribution to new media and consumer goods. He manages BrandBuilder Marketing, a brand consulting and marketing management firm that helps companies combine traditional and new/social media, and the Red Chair Group, which delivers executive social media training worldwide.When he isn’t writing, speaking, or consulting, he can be found on his blog at www.thebrandbuilder.wordpress.com or on Twitter at www.twitter.com/thebrandbuilder. An avid triathlete, photographer, and travel junkie, Olivier lives in South Carolina with his wife, two children, and their roving pack of wild Chihuahuas.

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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization 4.7 out of 5 based on 0 ratings. 6 reviews.
Anonymous More than 1 year ago
&rightarrow Training Hollow
Anonymous More than 1 year ago
RolfDobelli More than 1 year ago
Brand strategist Olivier Blanchard proffers comprehensive information and helpful advice in his worthy overview of social media. Blanchard explains how to plan, organize, manage, measure and assess social media programs. Although numerous social media manuals already flood the market, getAbstract believes this savvy, informative guide offers some new insights on evaluating your results and recommends it to anyone seeking to leverage the exciting, burgeoning, and occasionally baffling world of social media.
Anonymous More than 1 year ago
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NathanRKing More than 1 year ago
Social+Media+ROI+has+become+my+new+business+bible.+This+is+not+another+one+of+those+books+that+stress+the+importance+of+socia+media+or+explains+how+to+use+Twitter.+I+love+the+common+sense+approach+to+social+media+for+business.