The Social Network Business Plan: 18 Strategies That Will Create Great Wealth

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The Social Network Business Plan: 18 Strategies That Will Create Great Wealth Pub. Date: 2/24/2009 Publisher: Wiley, John & Sons, Incorporated

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Overview

Praise for The Social Network Business Plan

"As the leading provider of 'white label' social networks, we use David's book as a conceptual blueprint for designing revenue applications into our software. We agree completely that traditional advertising is dead and social advertising is the future. David's book gives you a blueprint for succeeding in the future."
—Bob Crull, founder and CEO, OneSite.com

"Online communities win when they figure out ways to collaborate with their fans to create products that can be produced and sold with mutual benefits. David Silver simply and clearly explains how social networks can do this. You'll also learn how this helps companies stay lean by generating cash through multiple channels. This is how great ideas turn small companies into fast selling companies."
—Patrick Dillon, cofounder and President, CollarFree.com

"I've started, built, and sold several web app companies, but social networks have web app companies beat. They cost less than $500,000 to launch, and if you get decent revenue growth, social networks can be sold for twenty times trailing revenues or more. No new industry has ever had these two characteristics that I'm aware of. David explains how to bring in revenue quickly through up to eighteen novel revenue channels. It's a good read."
—Robin D. Richards, founder and CEO, Notification Technologies, Inc.

"For anyone interested in developing, building, and operating a social network, you need David Silver's book as a flight instruction manual. David brings his wealth of experience in online marketing, technology, and finance to you through the pages of this essential book."
—Eric Targan, founder and CEO, BTC Interactive, "the Internet's first viral marketer"

Product Details

ISBN-13: 9780470419830
Publisher: Wiley, John & Sons, Incorporated
Publication date: 2/24/2009
Pages: 192
Sales rank: 711,347
Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

David Silver is the Pied Piper of social networks, having funded more than a dozen of them, including onesite.com, iboats.com, and collarfree.com, and has consulted for pensiongovernance.com and many others. Before the social networks wave crashed onto his shore, David provided the early stage capital for ActMedia, Cognition Technologies, Frontier Telecommunications, Intelepeer, TIE/communications, and Victor Kiam's LBO of Remington Brands, among more than 600 other entrepreneurial companies.

Introduction

Ch. 1 Eighteen Sustainable Revenue Channels 1

Ch. 2 Your Recommender Community as Theater 35

Ch. 3 Mimic the Bakers and Copy Starbucks 61

Ch. 4 Why Not Start Five Simultaneously? 77

Ch. 5 Loyalty and Passion Builders 97

Ch. 6 Disruption: The Sumptuous Impertinence 113

Ch. 7 Should You Sell, or Are You Having Too Much Fun? 129

Ch. 8 Wrap-Up 143

Bibliography 179

Index 181

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Silentbutsmart

Posted January 30, 2010

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I Also Recommend:

This book should have cost $1,000

I was blown away at the fact how easy Mr. Silver explain Social Media and how to create a Social Media Network.

This book is on point and very easy to read and very good.

It is being sleep on for the wrong reason and that is a shame because it does give you a blueprint to launch a successful social network via the internet.

I highly recommend that you get a book that will allow you to get out of bondage and into success.

Every linchpin should have this book as a reference and tool to launch their empire.

1 out of 1 people found this review helpful.
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MFondeur

Posted March 8, 2011

A must have for aspiring social network entrepreneurs..

Originally, I purchsed this book in search of a how-to guide for writing a business plan for social network sites. I was pleased to find that this book was a guide to new possibilities of generating revenue and building strong loyalty within your online community. The author expresses the amazing potential that social networks have in transforming the "old business model." This book was extremely helpful in the developement of my business plan and the creation of my social network site. I highly reccomend it.
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rdav2004

Posted January 17, 2011

Misses the Mark

I would have to say that the title of this book is a bit of a misnomer and my expectations were much greater. Inasmuch as I, myself, have recently launched a SN site, I was looking to access quality information and more granular details from an insider perspective that relate to how the existing SN models are driven, challenges they face, trends, and issues, as well as grasping better financial and technical requirements.

What the author does set out to do, however, is to suggest that there is an alternative model to build and grow social communities. He attempts to explain how this might be achieved by relying on users as opposed to advertisers for revenue. He identifies what he believes are 18 alternative, sustainable revenue channels ranging from member "subscriptions" to "tip jars". These suggestions are factually untested on a large scale, they certainly have very obvious drawbacks and are debatable at best. It reminded me of my days in law school when one of my professors argued, with a fair amount of success, how law firms could operate as non profits and essentially achieve the same goals. Similarly, the rather novel ideas offered by the author are undoubtedly thought provoking but do not reflect the framework in which more prominent, and tested businesses operate.
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Anonymous

Posted May 4, 2012

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Anonymous

Posted February 10, 2011

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