The Social Network Business Plan: 18 Strategies That Will Create Great Wealth

( 6 )

Overview

Do you read the advertisements that appear on the social networkingweb sites you visit? Neither does anyone else! So, why do suchhugely successful online communities as MySpace and Facebook relysolely on advertising to produce revenue and how long can theysurvive? Isn't there any other way for online communities to makemoney? Actually, there are eighteen other ways!

In The Social Network Business Plan, venture capital guruand Smart Start-Ups author David Silver reveals ...

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Overview

Do you read the advertisements that appear on the social networkingweb sites you visit? Neither does anyone else! So, why do suchhugely successful online communities as MySpace and Facebook relysolely on advertising to produce revenue and how long can theysurvive? Isn't there any other way for online communities to makemoney? Actually, there are eighteen other ways!

In The Social Network Business Plan, venture capital guruand Smart Start-Ups author David Silver reveals eighteencutting-edge methods for generating income from social networkingweb sites—none of which involve advertising, and all of whichreally work.

Silver's premise is simple: There is a lot of money to be madeby getting smart people talking about something that has commercialvalue and then selling their anonymized conversations to vendors.He goes on to reveal how all parties benefit from thesearrangements, who gets paid and how much, how you get these smartpeople to start talking, and why vendors will pay to overhear theseconversations.

At the core of each winning business model is the recommenderonline community, arguably the most powerful and disruptive forceto emerge in the information age. These groups have already begunshaking up the advertising, marketing, sales, and public relationsindustries, and their influence is growing. Social networks arehaving a tectonic effect on several industries by shifting thepower from the producer to the customer, or what is known asoligopsony power. Any savvy entrepreneur or investor who wants toget a jump on this emerging trend needs to understand the power ofthese groups and discover ways to tap it. This revolutionary guidehelps you do just that. You'll discover how to:

  • Create an elegant online recommender community
  • Demonstrate your community's value to vendors
  • Make your enterprise a substitute for all the others
  • Operate multiple online recommender communities
  • Inspire passion and loyalty in your communities
  • Maximize your selling price

Online recommender communities are more than nice littlebusinesses; they are poised to start filling Fortune 500 slotsvery, very soon. Read The Social Network Business Plan, andget in on the action before it's too late.

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Product Details

  • ISBN-13: 9780470419830
  • Publisher: Wiley
  • Publication date: 2/24/2009
  • Edition number: 1
  • Pages: 224
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

David Silver is the Pied Piper of social networks, having funded more than a dozen of them, including onesite.com, iboats.com, and collarfree.com, and has consulted for pensiongovernance.com and many others. Before the social networks wave crashed onto his shore, David provided the early stage capital for ActMedia, Cognition Technologies, Frontier Telecommunications, Intelepeer, TIE/communications, and Victor Kiam's LBO of Remington Brands, among more than 600 other entrepreneurial companies.

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Table of Contents

Acknowledgements.

Introduction.

Chatper 1. Eighteen Sustainable Revenue Channels.

Chapter 2. Your Recommender Community as Theater.

Chapter 3. Mimic the Bakers and Copy Starbucks.

Chapter 4. Why Not Start Five Simultaneously?

Chapter 5. Loyalty and Passion Builders.

Chapter 6. Disruption: The Sumptuous Impertinence.

Chapter 7. Should You Sell, or Are You Having Too Mucdh Fun?

Chapter 8. Wrap-Up.

Bibliography.

Index.

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Customer Reviews

Average Rating 3.5
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Sort by: Showing 1 – 6 of 7 Customer Reviews
  • Posted January 30, 2010

    more from this reviewer

    I Also Recommend:

    This book should have cost $1,000

    I was blown away at the fact how easy Mr. Silver explain Social Media and how to create a Social Media Network.

    This book is on point and very easy to read and very good.

    It is being sleep on for the wrong reason and that is a shame because it does give you a blueprint to launch a successful social network via the internet.

    I highly recommend that you get a book that will allow you to get out of bondage and into success.

    Every linchpin should have this book as a reference and tool to launch their empire.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted March 8, 2011

    A must have for aspiring social network entrepreneurs..

    Originally, I purchsed this book in search of a how-to guide for writing a business plan for social network sites. I was pleased to find that this book was a guide to new possibilities of generating revenue and building strong loyalty within your online community. The author expresses the amazing potential that social networks have in transforming the "old business model." This book was extremely helpful in the developement of my business plan and the creation of my social network site. I highly reccomend it.

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  • Posted January 17, 2011

    Misses the Mark

    I would have to say that the title of this book is a bit of a misnomer and my expectations were much greater. Inasmuch as I, myself, have recently launched a SN site, I was looking to access quality information and more granular details from an insider perspective that relate to how the existing SN models are driven, challenges they face, trends, and issues, as well as grasping better financial and technical requirements.

    What the author does set out to do, however, is to suggest that there is an alternative model to build and grow social communities. He attempts to explain how this might be achieved by relying on users as opposed to advertisers for revenue. He identifies what he believes are 18 alternative, sustainable revenue channels ranging from member "subscriptions" to "tip jars". These suggestions are factually untested on a large scale, they certainly have very obvious drawbacks and are debatable at best. It reminded me of my days in law school when one of my professors argued, with a fair amount of success, how law firms could operate as non profits and essentially achieve the same goals. Similarly, the rather novel ideas offered by the author are undoubtedly thought provoking but do not reflect the framework in which more prominent, and tested businesses operate.

    Was this review helpful? Yes  No   Report this review
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    Posted January 26, 2013

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    Posted May 4, 2012

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    Posted February 10, 2011

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