Social Networking for Career Success: Using Online Tools to Create a Personal Brand

Overview

Social media is a powerful, mandatory tool for the job world, and career expert Miriam Salpeter illustrates its fullest potential with this one-stop resource. Learn how to create and promote an online brand and make yourself indispensable in your field.

Social Networking for Career Success offers:
Information on how you can create an effective, compelling online presence; advice from successful professionals on how social networking can propel ...

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Social Networking for Career Success: Using Online Tools to Create a Personal Brand

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Overview

Social media is a powerful, mandatory tool for the job world, and career expert Miriam Salpeter illustrates its fullest potential with this one-stop resource. Learn how to create and promote an online brand and make yourself indispensable in your field.

Social Networking for Career Success offers:
Information on how you can create an effective, compelling online presence; advice from successful professionals on how social networking can propel your career; the ins and outs of social networking sites (LinkedIn, Twitter, Facebook, Quora, and many more), from the basics to the advanced features; tips for creating and maintaining a blog that will establish you as an expert in your field; and much more.

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Product Details

  • ISBN-13: 9781576857823
  • Publisher: Learningexpress, Llc
  • Publication date: 5/16/2011
  • Edition description: New Edition
  • Pages: 368
  • Sales rank: 818,406
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.90 (d)

Table of Contents

Foreword xvii

Introduction xxii

Chapter 1 Leveraging Social Networking for Success 1

Chapter 2 Using Social Media for Professional Development 29

Chapter 3 Social Media Basics 55

Chapter 4 Creating and Tracking your Online Personal Brand 71

Chapter 5 Using LinkedIn 95

Chapter 6 Making the Most of LinkedIn 119

Chapter 7 Using LinkedIn to Build Your Brand 141

Chapter 8 Twitter-Why You Should Tweet 167

Chapter 9 Getting Started with Twitter 187

Chapter 10 Getting the Most from Twitter 209

Chapter 11 Making the Most of Facebook 223

Chapter 12 The Benefits of Blogging 251

Chapter 13 Getting Started with your Blog 273

Chapter 14 More Tools to Extend your Reach and Reputation 303

Glossary 329

Resources 333

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Sort by: Showing all of 2 Customer Reviews
  • Posted September 20, 2011

    A Must Read for the Online Job Seeker

    Miriam Salpeter has written a wonderfully clear, concise tome on getting ahead in the job search market using the Internet and social networking. I've known her as an online career coach for some time now, and I'm thrilled to see that she's put down her no-nonsense, easy-to-grasp philosophy into a simple paperback guide.

    Unlike other coaches who write books, Salpeter's tone in instructive and friendly and never patronizing. It covers the basic tools of social networking, Twitter and Facebook, and explains how each one works, and how to leverage each for maximum results. Many social media guides are out there telling you to "just jump in and try it" but Salpeter's expertise lets you understand the functioning principles behind the tools and use each one to further your purpose, along with highlighting the pros and cons of each one.

    The books expands on lesser known social networks that help you provide more content online to boost your visibility. Each section is clearly laid out and you can navigate the chapters easily, building on the lessons already covered.

    If you are job searching, you need to be online. And if you're going to get online for your job search, you need to read this book.

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  • Anonymous

    Posted October 16, 2011

    No text was provided for this review.

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