Social Networking for Promoting YOU as a Brand

by Brian Solis, Deirdre Breakenridge

Overview

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

 

You’re the brand. Learn how to use social media to promote your brand more effectively than ever before.

 

Thinking of social networks as personal playgrounds will come back to haunt you and your clients. As a marketer, your collective “brand” can also impact the brands you might represent. The one thing that connects everything is you. You’re on the frontlines for everything related to you--and everything you represent, now and in the future.

Product Details

ISBN-13:	9780131377738
Publisher:	Pearson Education
Publication date:	12/15/2009
Series:	FT Press Delivers Elements
Sold by:	Barnes & Noble
Format:	eBook
Pages:	10
File size:	236 KB

About the Author

Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis blogs at PR2.0 and bub.blicio.us, and regularly contributes PR and tech insight to industry publications. A cofounder of the Social Media Club, an original member of the Media 2.0 Workgroup, and a contributor to the Social Media Collective, he is among the original thought leaders who paved the way for social media. Deirdre K. Breakenridge is President and Director of Communications at PFS Marketwyse. An industry veteran, she counsels senior-level executives and leads a creative team of PR and marketing executives strategizing to gain brand awareness for their clients through creative and strategic campaigns. She also teaches courses on PR and Interactive Marketing for the Global Business Management program at Fairleigh Dickinson University. Her books include PR 2.0, The New PR Toolkit, and Cyberbranding.