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Social Networking: The Essence of Innovation
     

Social Networking: The Essence of Innovation

by Jay Liebowitz
 

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Social network analysis (SNA) is a technique that is used to determine knowledge flows and gaps in mapping social networks for various knowledge types. Social Networking: The Essence of Innovation discusses how social networking and SNA can influence innovation in an organization through the presentation of a broad range of concepts, examples, and case studies.

Overview

Social network analysis (SNA) is a technique that is used to determine knowledge flows and gaps in mapping social networks for various knowledge types. Social Networking: The Essence of Innovation discusses how social networking and SNA can influence innovation in an organization through the presentation of a broad range of concepts, examples, and case studies. The book's initial chapters deal with developing personal knowledge networks, linking social networking to innovation and strategic intelligence, and exploring synergies among knowledge management, business intelligence, and competitive intelligence. The introduction, an overview of social network analysis, is followed by case studies and an exploration of applications, including knowledge mapping and the analysis of organizations. Software systems devoted to these areas are described, citing results achieved, and a final chapter takes a look at future prospects, making this an essential tool for managers, executives, business analysts, educators, and strategic planners.

Editorial Reviews

Canadian Library Association
Dr. Liebowitz has organized the information in a very readable form and has provided a useful index.
Reference and Research Book News
Liebowitz (information technology, Johns Hopkins U.) examines how social networking and social network analysis can influence innovation in an organization. He describes brokering roles in organizations and how social network analysis can identify knowledge flows and gaps, including an introduction to it and a case study of its use in an organization. The issue of trust is also explored, as is strategic intelligence and how social networks can increase it. The book is meant for managers, executives, business analysts, educators, and strategic planners.
August 2007 Reference and Research Book News
Liebowitz (information technology, Johns Hopkins U.) examines how social networking and social network analysis can influence innovation in an organization. He describes brokering roles in organizations and how social network analysis can identify knowledge flows and gaps, including an introduction to it and a case study of its use in an organization. The issue of trust is also explored, as is strategic intelligence and how social networks can increase it. The book is meant for managers, executives, business analysts, educators, and strategic planners.

Product Details

ISBN-13:
9780810858572
Publisher:
The Scarecrow Press, Inc.
Publication date:
03/28/2007
Pages:
136
Product dimensions:
6.11(w) x 9.19(h) x 0.36(d)

Meet the Author

Dr. Jay Liebowitz is professor of information technology in the Cary Business School at Johns Hopkins University. He is the Program Director of the university's Graduate Certificate in Competitive Intelligence.

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