The Social Psychology of Consumer Behaviour / Edition 1

The Social Psychology of Consumer Behaviour / Edition 1

by Richard Bagozzi, Zynep Gurhan-Canli, Joseph Priester, Joseph R. Priester
     
 

ISBN-10: 0335207227

ISBN-13: 9780335207220

Pub. Date: 08/01/2002

Publisher: McGraw-Hill Professional Publishing

  • How do consumers process information?
  • How do they make choices and decisions?
  • How are decisions translated into actions of consumption?
  • How can marketing influence and respond to consumers?

The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together

Overview

  • How do consumers process information?
  • How do they make choices and decisions?
  • How are decisions translated into actions of consumption?
  • How can marketing influence and respond to consumers?

The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised.

The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption.

The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.

Product Details

ISBN-13:
9780335207220
Publisher:
McGraw-Hill Professional Publishing
Publication date:
08/01/2002
Series:
Applying Social Psychology Ser.
Edition description:
New Edition
Pages:
222
Product dimensions:
6.10(w) x 9.00(h) x 0.59(d)
Age Range:
18 Years

Table of Contents

Series editor's foreword
List of tables and figures
Acknowledgements
Introduction overview of consumer behaviour
Attitudes content, structure, processes
Consumers are emotional, too
From cognitive processes, attitudes, and emotions to action
Attitude change the elaboration likelihood model of persuasion
Cognitive processes
Glossary
References
Index.

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