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Social Responsibility in the Global Market provides a practical, non-exploitative alternative for conducting business, which bridges the consumer's social concerns and the producer's financial concerns.
Mary Ann Littrell and Marsha Ann Dickson utilize in-depth case studies to introduce past successes and failures for seven Alternative Trading Organizations (ATOs). These organizations foster artisan empowerment, cultural integrity and business sustainability.
An integrative model synthesizes business conditions, tasks and skills imperative for effective functioning of a fair trade system in an increasingly global market.
PART ONE: INTRODUCTION TO FAIR TRADE IN THE GLOBAL MARKET
Philosophy, Practices and Organizational Culture
Scholarly Perspectives for Analysis of Fair Trade
PART TWO: INCOME, JUSTICE AND EMPOWERMENT THROUGH FAIR TRADE
Ten Thousand Villages
A Mission-Driven Journey
Alternative Distribution, Philosophical Considerations and Hard Business Decisions
Pueblo to People
Balancing Politics and Business
Handwork of India 'Soaring with Strong Wings'
Focused Players with Pragmatic Approaches
PART THREE: DIVERSE STAKEHOLDERS IN THE SYSTEM OF FAIR TRADE
Artisan Producer Groups
'Our Hands Are Our Future'
Creative, Practical and Concerned
Challenges in Product Development
PART FOUR: CHALLENGES AND OPPORTUNITIES FOR MAXIMIZING SOCIAL RESPONSIBILITY THROUGH FAIR TRADE
Strategic Appropriateness for the Global Market
The Future for Alternative Trade Organizations