Social Software And Web 2.0 Technology Trends

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Very little has been written to address the emerging trends in social software and technology. With these technologies and applications being relatively new and evolving rapidly, research is wide open in these fields. Social Software and Web 2.0 Technology Trends fills this critical research need, providing an overview of the current state of Web 2.0 technologies and their impact on organizations and educational institutions. Written for academicians and practicing managers, this estimable book presents business applications as well as implementations for institutions of higher education with numerous examples of how these technologies are currently being used. Delivering authoritative insights to a rapidly evolving domain of technology application, this book is an invaluable resource for both academic libraries and for classroom instruction.

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Product Details

  • ISBN-13: 9781605661223
  • Publisher: IGI Global
  • Publication date: 5/10/2011
  • Pages: 250
  • Product dimensions: 8.50 (w) x 11.20 (h) x 0.90 (d)

Table of Contents

Ch. I Social Software Trends in Business: Introduction Peter Burkhardt Burkhardt, Peter 1 Ch. II The Influence of Consumer-Generated Content on Customer Experiences and Consumer Behavior David Harrell Harrell, David 18 Ch. III A Strategic Framework for Integrating Web 2.0 into the Marketing Mix Samantha C. Bryant Bryant, Samantha C. Philip Morris Morris, Philip 29 Ch. IV The Enterprise 2.0 Organization Nadira Ali Ali, Nadira P. Candace Deans Deans, P. Candace 44 Ch. V Security in a Web 2.0 World Richard T. Barnes Barnes, Richard T. 58 Ch. VI Web 2.0 and E-Discovery Bryan Kimes Kimes, Bryan 68 Ch. VII Virtual Worlds and the 3-D Internet Carolyn McKinnell Jacobson Jacobson, Carolyn McKinnell 80 Ch. VIII Web 2.0, Virtual Worlds, and Real Ethical Issues Sue Conger Conger, Sue 105 Ch. IX Bringing Real Justice to Virtual Worlds: World of Warcraft and Second Life Hunter W. Jamerson Jamerson, Hunter W. Michael C. Allen Allen, Michael C. 118 Ch. X Activity Theory Approaches for Authentic Web 2.0 Learning Tom Reinartz Reinartz, Tom 131 Glossary 146 Social Software and Web 2.0 Technology Tutorial 153 Compilation of References 208 Index 226
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