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SocialCorp: Social Media Goes Corporate / Edition 2
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SocialCorp: Social Media Goes Corporate / Edition 2

by Joel Postman
 

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ISBN-10: 0321580087

ISBN-13: 9780321580085

Pub. Date: 12/24/2008

Publisher: New Riders

This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media

Overview

This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.

Product Details

ISBN-13:
9780321580085
Publisher:
New Riders
Publication date:
12/24/2008
Series:
Voices That Matter Series
Pages:
195
Sales rank:
1,276,361
Product dimensions:
5.90(w) x 8.90(h) x 0.60(d)

Table of Contents

Table of Contents

Ch 1 What is a SocialCorp /Benefits
Ch 2 What does it take to become a SocialCorp
Ch 3 Social Media and Web 2.0
Ch 4 No Brand Surrender
Ch 5 Reaching the Right People
Ch 6 Overcoming Risk
Ch 7 Measurable Value
Ch 8 SocialCorp 2.0 (the future)

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