SocialCorp: Social Media Goes Corporate / Edition 2

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More About This Textbook

Overview

This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.
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Product Details

  • ISBN-13: 9780321580085
  • Publisher: New Riders
  • Publication date: 12/24/2008
  • Series: Voices That Matter
  • Edition number: 2
  • Pages: 195
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Joel Postman is the principal of Socialized, a consultancy that helps companies take advantage of social media in corporate communications, public relations and marketing. Prior to founding Socialized, Joel was EVP of Emerging Media at Eastwick Communications, where he led the agency's social media practice and helped companies like Fujitsu, StrongMail, and Seagate Technology adopt social media initiatives. Joel is a 20-year corporate communications veteran. He worked for five years at Sun Microsystems, where he as a senior manager of executive communications and speechwriter to then-CEO and chairman, Scott McNealy. After Sun, Joel joined Hewlett Packard.
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Table of Contents

Table of Contents

Ch 1 What is a SocialCorp /Benefits Ch 2 What does it take to become a SocialCorp Ch 3 Social Media and Web 2.0
Ch 4 No Brand Surrender Ch 5 Reaching the Right People Ch 6 Overcoming Risk Ch 7 Measurable Value Ch 8 SocialCorp 2.0 (the future)

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