Socialized!: How the Most Successful Businesses Harness the Power of Social

( 3 )

Overview


Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies –Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they’ve lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully ...
See more details below
Hardcover
$22.54
BN.com price
(Save 24%)$29.95 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Hardcover)
  • All (8) from $10.37   
  • New (4) from $17.67   
  • Used (4) from $10.37   
Socialized!: How the Most Successful Bussinesses Harness the Power of Social (Enhanced Edition)

Available on NOOK devices and apps

  • NOOK HD/HD+ Tablet
  • NOOK Color
  • NOOK Tablet

Want a NOOK? Explore Now

NOOK Book (eBook)
$13.99
BN.com price
(Save 44%)$24.99 List Price

Overview


Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies –Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they’ve lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology. Socialized! represents a “playbook” on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help leaders motivate employees throughout the organization to adopt a “social” mindset, ensuring success against the competition.
Read More Show Less

Product Details

  • ISBN-13: 9781937134433
  • Publisher: Bibliomotion Inc.
  • Publication date: 11/15/2012
  • Series: The Social Century Series
  • Pages: 288
  • Sales rank: 971,868
  • Product dimensions: 6.30 (w) x 9.10 (h) x 1.10 (d)

Meet the Author


Mark Fidelman is a proponent of Social Business transformation, both internal and external. “Empower your employees and listen to your customers,” he says, “and you’ll quickly cut costs, increase revenue, and develop an innovation machine.” His ‘take no prisoners’ view makes him one of the most widely read bloggers in the Social Business space. Mark has deep experience in sales, marketing, and social media. He’s led sales as a section 16 officer for a public company, and is well acquainted with how large Fortune 500 and small companies operate. Mark is known for his industry public speaking and keynote presentations. His work is frequently featured in the media, most recently in Forbes, The New York Times, and Business Insider.
Read More Show Less

Table of Contents

Introduction xi

1 Adapt or Die 1

2 Welcome to the Social Business Revolution 16

3 Culture Matters 42

4 Building Your Digital Village: Internal Social Business 68

5 Engaging the Digital Network: External Social Business 99

6 Introducing the New Social Business Playbook 135

7 The Rise of the Social Employee 169

8 Darwin's Funnel: Measuring ROI 214

9 Learning from Mistakes 234

10 The Future: Why No Company Is Invincible Anymore 246

Endnotes 255

Acknowledgments 257

Index 259

Read More Show Less

Customer Reviews

Average Rating 4.5
( 3 )
Rating Distribution

5 Star

(2)

4 Star

(1)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
  • Posted November 14, 2012

    Mark¿s Darwinian Funnel could not be more relevant to organizati

    Mark’s Darwinian Funnel could not be more relevant to organizations struggling to better connect buyer and seller and improve ROI. Using social listening and engagement to improve the “social impact effect” marketing and sales have a new weapon for improving sales conversion and velocity at lower cost.

    Was this review helpful? Yes  No   Report this review
  • Posted November 12, 2012

    I just finished Socialized and in my opinion this is one of the

    I just finished Socialized and in my opinion this is one of the most important business books of the last ten years. What really impressed me was the clarity and depth of the book. This is not your standard airport reader. This is a company changing social blue print for how to conduct business int he future. Should be required reading for any digital manager. After reading the author hit on the nail with the title - I felt like i was Socialized!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 12, 2012

    ¿In the sea of books about social business and social media, thi

    “In the sea of books about social business and social media, this book stands out for two reasons. First, it’s written for managers and executives. Second, it’s about the business case, strategy, organizational design, and operationalizing a new business model. This book is designed for executives who are trying to understand what ‘going social’ means and if it is worthwhile for them. Each of the ten chapters includes case stories, first-hand experiences, lists, and actionable steps to becoming a social business. Mark Fidelman, refreshingly, doesn’t sugar coat his message and quite bluntly tells you what will and will not work, and how to tell if your organization is not ready for this transformation. The all-important but often overlooked topic of culture is discussed throughout the entire book along with tips on how to hire, manage and motivate social employees. Along with what happens when traditional management styles and philosophies creep back into social companies and the subsequent damage to customer loyalty, revenue and employee morale. This is a ‘keeper’ book and makes a great gift for any executive.” - Christine Crandell, President New Business Strategies, writer, speaker, Forbes blogger “Outside the Box”

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)