Socialnomics: How Social Media Transforms the Way We Live and Do Business

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0470477237 Editorial Reviews\n\nProduct Description\nA fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in ... store for the future\n\nSocial Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.\n\nBrands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.\n\nExplores how the concept of "Socialnomics" is changing the way businesses produce, ... Read more Show Less

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2009 Hard cover Good. Glued binding. Paper over boards. With dust jacket. 265 p.

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Overview

Praise for Socialnomics

"It's obvious that Erik Qualman's passion is social media."
Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch

"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."
Forbes

"Erik Qualman has been doing his homework on the social media phenomenon."
The Huffington Post

"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."
Steve Kaufer, CEO, TripAdvisor

"You learn a lot about ...

See more details below

Overview

Praise for Socialnomics

"It's obvious that Erik Qualman's passion is social media."
Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch

"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."
Forbes

"Erik Qualman has been doing his homework on the social media phenomenon."
The Huffington Post

"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."
Steve Kaufer, CEO, TripAdvisor

"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy."
Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101

"Qualman is to social media what Demming is to quality and Drucker to management."
Scott Galloway, Professor, Stern School of Business, NYU

The newly revised and updated guide to the social media revolution!

Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.

Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.

Product Details

  • ISBN-13: 9780470477236
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 8/24/2009
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 6.30 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Erik Qualman has helped grow the online marketing and e-business functions for several Top 100 brands over his sixteen-year career. He is currently the Global Vice President of Online Marketing for EF Education, the world's largest private educator, and an MBA Professor at the Hult International Business School. Qualman is also an International Fortune 500 Speaker and his blog socialnomics.com is listed by PCWorld Magazine as a Top 10 Blog to Boost Your Social Network Savvy. His video "Socialnomics: Social Media Revolution" was one of 2010's most viral on YouTube. Follow him on Twitter at @equalman and visit www.socialnomics.com.

Table of Contents

Foreword xiii

Acknowledgments xvii

About this Book xix

Introduction: It's a People-Driven Economy, Stupid! xxi

Chapter 1 Word of Mouth Goes World of Mouth 1

Chapter 2 Social Media = Preventative Behavior 38

Chapter 3 Social Media = Braggadocian Behavior 48

Chapter 4 Obama's Success Driven by Social Media 64

Chapter 5 I Care More about What My Neighbor Thinks than What Google Thinks 91

Chapter 6 Death of Social Schizophrenia 120

Chapter 7 Winners and Losers in a 140-Character World 136

Chapter 8 Next Steps for Companies and The ?Glass House Generation? 189

Chapter 9 Social Media Rolodex and Resources 239

Chapter 10 Other Insights and FAQs 246

Socialnomics Summary 279

Notes 283

About the Author 292

Index 294

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  • Posted July 12, 2010

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    Detailed report on how social media is changing everything

    From Facebook and Twitter to YouTube and Wikipedia, the social media are redefining human interaction and business. Online marketer and columnist Erik Qualman carefully assesses the social and commercial impacts of these online tools and uses that information to advise companies and businesspeople who want to benefit from them. He emphasizes that the social media democratize opportunity for anyone who has a great product or something worthwhile to say. Through colorful case studies and examples, Qualman shows how businesses have already profited from major social media trends and provides new strategies and tips. getAbstract suggests his detailed, clearly written analysis of social media trends to marketing and advertising professionals, and to anyone interested in how the social media are evolving and changing society.

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