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0470477237 Used, in good condition. Book only. May have interior marginalia or previous owner's name.
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0470477237 Editorial Reviews\n\nProduct Description\nA fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in
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store for the future\n\nSocial Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.\n\nBrands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.\n\nExplores how the concept of "Socialnomics" is changing the way businesses produce, ...
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2009-08-24 Hardcover Good
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2009 Hard cover Good. Glued binding. Paper over boards. With dust jacket. 265 p.
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2009 Hardcover Very good
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Overview
Praise for Socialnomics
"It's obvious that Erik Qualman's passion is social media."
—Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch
"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."
—Forbes
"Erik Qualman has been doing his homework on the social media phenomenon."
—The Huffington Post
"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."
—Steve Kaufer, CEO, TripAdvisor
"You learn a lot about ...