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Welcome to the world of Socialnomics-where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.
Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.
Foreword xiii
Acknowledgments xvii
About this Book xix
Introduction: It's a People-Driven Economy, Stupid! xxi
Chapter 1 Word of Mouth Goes World of Mouth 1
Chapter 2 Social Media = Preventative Behavior 38
Chapter 3 Social Media = Braggadocian Behavior 48
Chapter 4 Obama's Success Driven by Social Media 64
Chapter 5 I Care More about What My Neighbor Thinks than What Google Thinks 91
Chapter 6 Death of Social Schizophrenia 120
Chapter 7 Winners and Losers in a 140-Character World 136
Chapter 8 Next Steps for Companies and The ?Glass House Generation? 189
Chapter 9 Social Media Rolodex and Resources 239
Chapter 10 Other Insights and FAQs 246
Socialnomics Summary 279
Notes 283
About the Author 292
Index 294
Anonymous
Posted January 28, 2011
Great case studies that illustrate the impact of social media on business and life. Good eye opener for anyone who makes the statement, "I don't get this twitter and facebook thing".
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.From Facebook and Twitter to YouTube and Wikipedia, the social media are redefining human interaction and business. Online marketer and columnist Erik Qualman carefully assesses the social and commercial impacts of these online tools and uses that information to advise companies and businesspeople who want to benefit from them. He emphasizes that the social media democratize opportunity for anyone who has a great product or something worthwhile to say. Through colorful case studies and examples, Qualman shows how businesses have already profited from major social media trends and provides new strategies and tips. getAbstract suggests his detailed, clearly written analysis of social media trends to marketing and advertising professionals, and to anyone interested in how the social media are evolving and changing society.
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Overview
Welcome to the world of Socialnomics-where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.
Join Erik Qualman in Socialnomics for a fascinating look at the ...