Socialnomics: How Social Media Transforms the Way We Live and Do Business / Edition 2 by Erik Qualman | 9780470638842 | Paperback | Barnes & Noble
Socialnomics: How Social Media Transforms the Way We Live and Do Business / Edition 1

Socialnomics: How Social Media Transforms the Way We Live and Do Business / Edition 1

3.8 9
by Erik Qualman
     
 

ISBN-10: 0470638842

ISBN-13: 9780470638842

Pub. Date: 11/02/2010

Publisher: Wiley

Welcome to the world of Socialnomics-where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do

Overview

Welcome to the world of Socialnomics-where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.

Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.

Product Details

ISBN-13:
9780470638842
Publisher:
Wiley
Publication date:
11/02/2010
Edition description:
Revised and Updated Edition
Pages:
320
Sales rank:
763,669
Product dimensions:
5.90(w) x 8.90(h) x 0.90(d)

Table of Contents

Foreword xiii

Acknowledgments xvii

About this Book xix

Introduction: It's a People-Driven Economy, Stupid! xxi

Chapter 1 Word of Mouth Goes World of Mouth 1

Chapter 2 Social Media = Preventative Behavior 38

Chapter 3 Social Media = Braggadocian Behavior 48

Chapter 4 Obama's Success Driven by Social Media 64

Chapter 5 I Care More about What My Neighbor Thinks than What Google Thinks 91

Chapter 6 Death of Social Schizophrenia 120

Chapter 7 Winners and Losers in a 140-Character World 136

Chapter 8 Next Steps for Companies and The ?Glass House Generation? 189

Chapter 9 Social Media Rolodex and Resources 239

Chapter 10 Other Insights and FAQs 246

Socialnomics Summary 279

Notes 283

About the Author 292

Index 294

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Socialnomics 3.6 out of 5 based on 0 ratings. 16 reviews.
Anonymous More than 1 year ago
Great case studies that illustrate the impact of social media on business and life. Good eye opener for anyone who makes the statement, "I don't get this twitter and facebook thing".
RolfDobelli More than 1 year ago
From Facebook and Twitter to YouTube and Wikipedia, the social media are redefining human interaction and business. Online marketer and columnist Erik Qualman carefully assesses the social and commercial impacts of these online tools and uses that information to advise companies and businesspeople who want to benefit from them. He emphasizes that the social media democratize opportunity for anyone who has a great product or something worthwhile to say. Through colorful case studies and examples, Qualman shows how businesses have already profited from major social media trends and provides new strategies and tips. getAbstract suggests his detailed, clearly written analysis of social media trends to marketing and advertising professionals, and to anyone interested in how the social media are evolving and changing society.
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