BN.com Gift Guide

Socialnomics: How Social Media Transforms the Way We Live and Do Business / Edition 2

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $10.99
Usually ships in 1-2 business days
(Save 44%)
Other sellers (Paperback)
  • All (16) from $10.99   
  • New (13) from $11.28   
  • Used (3) from $10.99   

Overview

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.

  • Lists the top ten easy opportunities that companies and organization miss when it comes to social media
  • Describes where social media should reside in an organization and the necessary building blocks for success
  • Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success
  • Shares proper training methods for your ENTIRE organization on social media; not just the chosen few
  • Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success

Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.

Read More Show Less

Editorial Reviews

From the Publisher
“A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing”
Read More Show Less

Product Details

  • ISBN-13: 9781118232651
  • Publisher: Wiley
  • Publication date: 11/13/2012
  • Edition number: 2
  • Pages: 336
  • Sales rank: 212,437
  • Product dimensions: 6.10 (w) x 8.84 (h) x 0.88 (d)

Meet the Author

Erik Qualman was voted the 2nd Most Likeable Author in the World behind Harry Potter’s J. K. Rowling. Fast Company ranks him as a Top 100 Digital Influencer, and PC Magazine lists his blog as a Top 10 Social Media blog.

A frequently requested international speaker, he has been featured on media outlets including 60 Minutes, the Wall Street Journal, and ABC News. He is listed as a Top 50 MBA Professor and has served as the Head of Marketing at Travelzoo®. Yet, he may be best known for writing and producing the world’s most watched social media video.

Read More Show Less

Table of Contents

Foreword Scott Monty ix

Acknowledgments xiii

About This Book xv

Introduction xvii

Chapter One Word of Mouth Goes World of Mouth 1

Chapter Two Social Media = Preventive Behavior 29

Chapter Three Social Media = Braggadocian Behavior 37

Chapter Four What We Can Learn from Politics 50

Chapter Five I Care More about What My Neighbor Thinks Than What Google Thinks 72

Chapter Six Death of Social Schizophrenia 95

Chapter Seven Winners and Losers in a 140-Character World 107

Chapter Eight Next Steps for Companies and the Glass House Generation 149

Chapter Nine Social Media Rolodex and Resources 188

Chapter Ten Social ROI 195

Chapter Eleven Social Success Secrets (Give Them to Me Now!) 210

Chapter Twelve Blogging: What Works 217

Chapter Thirteen 100+ Social Media Tools 226

Chapter Fourteen Making Viral Videos 234

Chapter Fifteen Social Media for B2B 238

Chapter Sixteen Case Studies 243

Chapter Seventeen Social Analytics: Big Data and Beyond 256

Chapter Eighteen Social Organizational Structure 267

Chapter Nineteen FAQs 273

Chapter Twenty Teacher and Company Resources and Exercises 292

Socialnomics Summary 296

Notes 299

About the Author 311

Index 313

Read More Show Less

Customer Reviews

Average Rating 4
( 9 )
Rating Distribution

5 Star

(3)

4 Star

(2)

3 Star

(4)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 – 19 of 16 Customer Reviews
  • Anonymous

    Posted January 28, 2011

    Excellent Read!

    Great case studies that illustrate the impact of social media on business and life. Good eye opener for anyone who makes the statement, "I don't get this twitter and facebook thing".

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted July 12, 2010

    more from this reviewer

    Detailed report on how social media is changing everything

    From Facebook and Twitter to YouTube and Wikipedia, the social media are redefining human interaction and business. Online marketer and columnist Erik Qualman carefully assesses the social and commercial impacts of these online tools and uses that information to advise companies and businesspeople who want to benefit from them. He emphasizes that the social media democratize opportunity for anyone who has a great product or something worthwhile to say. Through colorful case studies and examples, Qualman shows how businesses have already profited from major social media trends and provides new strategies and tips. getAbstract suggests his detailed, clearly written analysis of social media trends to marketing and advertising professionals, and to anyone interested in how the social media are evolving and changing society.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 13, 2011

    No text was provided for this review.

  • Anonymous

    Posted June 1, 2011

    No text was provided for this review.

  • Anonymous

    Posted May 26, 2010

    No text was provided for this review.

  • Anonymous

    Posted December 25, 2009

    No text was provided for this review.

  • Anonymous

    Posted January 23, 2010

    No text was provided for this review.

  • Anonymous

    Posted February 20, 2011

    No text was provided for this review.

  • Anonymous

    Posted October 14, 2010

    No text was provided for this review.

  • Anonymous

    Posted May 28, 2010

    No text was provided for this review.

  • Anonymous

    Posted May 20, 2011

    No text was provided for this review.

  • Anonymous

    Posted March 1, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 27, 2010

    No text was provided for this review.

  • Anonymous

    Posted June 17, 2010

    No text was provided for this review.

  • Anonymous

    Posted December 31, 2009

    No text was provided for this review.

  • Anonymous

    Posted May 2, 2010

    No text was provided for this review.

  • Anonymous

    Posted July 28, 2010

    No text was provided for this review.

  • Anonymous

    Posted March 13, 2010

    No text was provided for this review.

  • Anonymous

    Posted April 27, 2010

    No text was provided for this review.

Sort by: Showing 1 – 19 of 16 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)