Socialnomics: How Social Media Transforms the Way We Live and Do Business [NOOK Book]

Overview

Praise for Socialnomics, Second Edition

"It's obvious that Erik Qualman's passion is social media."
—Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch

"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."
Forbes

"Erik Qualman has been doing his homework on the social media phenomenon."
The Huffington ...

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Socialnomics: How Social Media Transforms the Way We Live and Do Business

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Overview

Praise for Socialnomics, Second Edition

"It's obvious that Erik Qualman's passion is social media."
—Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch

"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."
Forbes

"Erik Qualman has been doing his homework on the social media phenomenon."
The Huffington Post

"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."
—Steve Kaufer, CEO, TripAdvisor

"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy."
—Chris Brogan, New York Times bestselling coauthor of Trust Agents

"Qualman is to social media what Deming is to quality and Drucker to management."
—Scott Galloway, Professor, Stern School of Business, NYU

Socialnomics is the benchmark book on social media. In this second edition, author Erik Qualman presents new material based on meetings with seventy-five Fortune 1000 companies, fifty colleges and universities, and more than 100 small businesses and nonprofits since the first edition. You'll learn:

  • The top ten easiest and most overlooked social media opportunities
  • How to take your brand to the next level in terms of awareness, relationship building, sales, contributions, and beyond
  • Case studies on how to increase sales and fundraising, cut marketing and production costs, and reach consumers directly
  • Proper social media training methods for your entire organization
  • What's next on the digital horizon for social

While most of us understand that social media can transform your business and your relationships with customers, Qualman shows you how.

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Product Details

  • ISBN-13: 9781118282786
  • Publisher: Wiley
  • Publication date: 11/9/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 336
  • Sales rank: 350,340
  • File size: 4 MB

Meet the Author

Erik Qualman has helped grow the online marketing and e-business functions for several Top 100 brands over his sixteen-year career. He is currently the Global Vice President of Online Marketing for EF Education, the world's largest private educator, and an MBA Professor at the Hult International Business School. Qualman is also an International Fortune 500 Speaker and his blog socialnomics.com is listed by PCWorld Magazine as a Top 10 Blog to Boost Your Social Network Savvy. His video "Socialnomics: Social Media Revolution" was one of 2010's most viral on YouTube. Follow him on Twitter at @equalman and visit www.socialnomics.com.
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Table of Contents

Foreword xiii

Acknowledgments xvii

About this Book xix

Introduction: It's a People-Driven Economy, Stupid! xxi

Chapter 1 Word of Mouth Goes World of Mouth 1

Chapter 2 Social Media = Preventative Behavior 38

Chapter 3 Social Media = Braggadocian Behavior 48

Chapter 4 Obama's Success Driven by Social Media 64

Chapter 5 I Care More about What My Neighbor Thinks than What Google Thinks 91

Chapter 6 Death of Social Schizophrenia 120

Chapter 7 Winners and Losers in a 140-Character World 136

Chapter 8 Next Steps for Companies and The ?Glass House Generation? 189

Chapter 9 Social Media Rolodex and Resources 239

Chapter 10 Other Insights and FAQs 246

Socialnomics Summary 279

Notes 283

About the Author 292

Index 294

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Customer Reviews

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Sort by: Showing 1 – 19 of 16 Customer Reviews
  • Anonymous

    Posted January 28, 2011

    Excellent Read!

    Great case studies that illustrate the impact of social media on business and life. Good eye opener for anyone who makes the statement, "I don't get this twitter and facebook thing".

    1 out of 1 people found this review helpful.

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  • Posted July 12, 2010

    more from this reviewer

    Detailed report on how social media is changing everything

    From Facebook and Twitter to YouTube and Wikipedia, the social media are redefining human interaction and business. Online marketer and columnist Erik Qualman carefully assesses the social and commercial impacts of these online tools and uses that information to advise companies and businesspeople who want to benefit from them. He emphasizes that the social media democratize opportunity for anyone who has a great product or something worthwhile to say. Through colorful case studies and examples, Qualman shows how businesses have already profited from major social media trends and provides new strategies and tips. getAbstract suggests his detailed, clearly written analysis of social media trends to marketing and advertising professionals, and to anyone interested in how the social media are evolving and changing society.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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