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Within the developed world, much of society experiences political, economic, and cultural life through a set of communication technologies barely older than many citizens. Society Online: The Internet in Context examines how new media technologies have not simply diffused across society, but how they have rapidly and deeply become embedded in our organizations and institutions.

Society Online is not exclusively devoted to a particular technology, or specifically the Internet, but to a range of technologies and technological possibilities labeled "new media." Rather than trying to cover every possible topic relating to new communication technologies, this unique text is organized by how these new technologies mediate the community, political, economic, personal, and global spheres of our social lives. Editors Philip N. Howard and Steve Jones explore the multiple research methods that are required to understand the embeddedness of new media.

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Editorial Reviews

Choice Magazine
"This is perhaps one of the most rigorously researched collections about online interactions and culture. The essays, based on a major initiative by the Pew Foundation, integrate data from other projects, such as the General Social Survey... The book is atheoretical, engaging little of technology studies, whether social construction of technology, actor-network theory, or others. "— J.L. Croissant
Sandra J. Ball-Rokeach
“These editors have the respect, visibility, and track-record to make this volume a contribution to the field of Internet studies. It will be adopted as an upper-division text and can also serve as a valuable reference work for doctoral students. Given its broad mix of qualitative and quantitative approaches, this work should have wide appeal across the Social Sciences and Information Studies.”
Sheizaf Rafaeli

"Society Online is an ambitious collection of articles, delivering the next generation of careful but eloquent studies of Internet use and culture. Both accessible and varied treatments, rich array of methodological approaches, intriguing data and provocative thought frameworks await the reader who would be curious to see if the internet context is already converging on some stability or still oscillating in search of its impacts and identity."

CHOICE - J.L. Croissant

"This is perhaps one of the most rigorously researched collections about online interactions and culture. The essays, based on a major initiative by the Pew Foundation, integrate data from other projects, such as the General Social Survey... The book is atheoretical, engaging little of technology studies, whether social construction of technology, actor-network theory, or others."

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Product Details

  • ISBN-13: 9780761927082
  • Publisher: SAGE Publications
  • Publication date: 10/1/2003
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 388
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.86 (d)

Meet the Author

Philip N. Howard is an assistant professor in the Communication Department at the University of Washington. He has published several articles and chapters on the use of new media in politics and public opinion research, was the first politics research fellow at the Pew Internet & American Life Project and currently serves on the advisory board of the Survey2001 Project. He teaches courses in political communication, organizational behavior, and international media systems, and is currently preparing a book-length manuscript called Politics In Code: Franchise and Representation in the Age of New Media.

Steve Jones is professor and head of the Department of Communication at the University of Illinois at Chicago. He is author/editor of numerous books, including Doing Internet Research, The Encyclopedia of New Media, CyberSociety, and Virtual Culture. He is co-founder and president of the Association of Internet Researchers and co-editor of New Media & Society, an international journal of research on new media, technology, and culture. He also edits New Media Cultures, a series of books on culture and technology for Sage Publications, and Digital Formations, a series of books on new media for Peter Lang Publishers.

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Table of Contents

Foreword - Howard "Lee" Rainie
Prologue. The Case for Multi-Method Research: Large Sample Design & The Study of Life Online - James Witte
Chapter 1: Introduction. Embedded Media: Who We Know, What We Know, and Society Online - Philip N. Howard and Steve Jones
Chapter 2: The Bridging and Bonding Role of Online Communities - Pippa Norris
Chapter 3: Deeper Understanding, Deeper Ties: Taking Faith Online - Elena Larsen
Chapter 4: Bending Gender into the Net: Feminizing Content, Corporate Interests, and Research Strategy - Leslie Regan Shade
Chapter 5: Interrogating the Digital Divide: The Political Economy of Race and Commerce in New Media - Lisa Nakamura
Chapter 6: Will Internet Voting Increase Turnout? An Analysis of Voter Preference - Jennifer Stromer-Galley
Chapter 7: The Internet and Political Involvement in 1996 and 2000 - Ronald E. Rice and James E. Katz
Chapter 8: New Media, Internet News, and the News Habit - Carin Dessauer
Chapter 9: Crisis Communication and New Media: The Web After September 11 - Steven M. Schneider and Kirsten A. Foot
Chapter 10: 'sHoP onLiNE!': Advertising Female Teen Cyberculture - David Silver and Philip Garland
Chapter 11: Permanently Beta: Responsive Organization in the Internet Era - Gina Neff and David Stark
Chapter 12: Art Versus Code: The Gendered Evolution of Web Design Skills - Nalini P. Kotamraju
Chapter 13: Wired and Well-Read - Wendy Griswold and Nathan Wright
Chapter 14: The Disembodied Muse: Music in the Internet Age - Richard A. Peterson and John Ryan
Chapter 15: Technology & Tolerance: Public Opinion Differences Among Internet Users and Nonusers - John P. Robinson, Alan Neustadtl, and Meyer Kestnbaum
Chapter 16: Informed Web Surfing: The Social Context of User Sophistication - Eszter Hargittai
Chapter 17: U.S. American Internet Users and Privacy: A Safe Harbor of Their Own? - Doreen Starke-Meyerring, Dan L. Burk, and Laura J. Gurak
Chapter 18: Sited Materials with a Global Span - Saskia Sassen
Chapter 19: The Future of Internet: Cultural and Individual Conceptions - William Sims Bainbridge
Chapter 20: Conclusion: Contexting the Network - Steve Jones
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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Posted January 28, 2010

    more from this reviewer

    So Smart and Modern

    Sage is wise to publish Steve Jone's Society Online since in some circles, it is thought that real society has moved online to a large degree except among the very young who tend to congregate in classrooms, and dormitory halls.

    The inception and growth of the internet has succeeded beyond its wildest dreams to become a relevant vehicle for social communication, and promises the same for interactional and transactional based facilities. Courts have already planned for this outcome, and the projection is that it may displace every form of work environment in the future except the board meeting (and many of those are probably already held online).

    With the advent of "skyping," the ability to see in real time the person contacted, the future holds nothing less than the potential for physical congregations to be replaced by the not so private, but personal internet for locating kindred souls, vibrant debaters, and myriads of persons with whom individuals have common interests. Jones is a visionary in making the observation and taking the leap to expose and research what is happening all around us.

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