"Overall, the text is nicely written, and it is written at an appropriate level for first and second year students. It could be used successfully at a fairly wide range of colleges and universities. The ratio of graphics to written material also seems appropriate. The typeface, font size and design are all well done and give the book a fine, professional appearance."
"I am pleased with the author's numerous efforts throughout the text to place sociological topics in a global perspectiv--for example, "The Importance of a Global Sociological Imagination" (pg. 7), "The Importance of culture in a Changing World" (pg. 67), and "Why is Socialization Important Around the Globe?" (pg. 101)"
"The placement of "Sociology In Everyday Life" in the early part of the each chapter compliments the "Lived Experience" vignettes and "Questions and Issues" to peak the students' interest in the chapter topics"
"My review of introductory sociology texts indicates that Kendall is superior to any other in the treatment of race, class, and gender. Those concepts are thoroughly integrated into all of the chapters,leaving the reader with a sense of their importance in all aspects of society and social life. Reinforcing these concepts is the author's use of contemporary research by women and minorities, which should make the reader aware that many contributions to sociology are being made by women and minorities."
"I think Kendall's writing is more engaging and attractive than Macionis. I agree with some students that his (Macionis) writing is rather dry and boring. Kendall's writing is more lively and the book is much more simple than Macionis'."